justine a. chan: copywriter, merchandiser
DESCRIPTION
TRANSCRIPT
OBJECTIVE
Marketing position drawing on strengths in fashion copywriting to advance a successful track record for identifying consumer trends, driving sales, and developing employees to peak performance.
SUMMARY OF SKILLS
• Innovative visual marketing tactics utilizing multiple concepts of design and copywriting that creates traffic and sales.
• Ability to create compelling copy and high-impact content that generates traffic into sales.
“Those who create are rare; those who cannot are numerous. Therefore, the latter are stronger.” Coco Chanel
EDUCATIONAssociate of Arts, Merchandise Product
Development
“The Merchandise Product Development Program prepares
students for a career in merchandising established
fashion brands. The curriculum focuses on planning, developing,
and presenting product lines, and on the technical design of
individual styles within the line. Students learn to compete
successfully in trend analysis, strategic planning, line
development, and preproduction planning.” www.fidm.edu
The Fashion Institute of Design and
MerchandisingLos Angeles, CA (April 2006-March 2007)
Accomplishments• Dean’s Honor Roll (2006-2007)
• Portfolios Showcased in Student Resource Center
WORK EXPERIENCE
Lead eCommerce Merchandiser, Clothes Minded LLC., Carson, Ca (May 2009-September 2010)
Create, test and launch email campaigns Create product descriptions and specs Develop promotional calendar Liaise with product team to develop/implement
strategies
AccomplishmentsCreated and implemented a cross-channeling production calendar that resulted in increased productivity by 50%
WORK SAMPLES
*More examples upon request
eCommerce Manager, Chic Little Devil LLC., Los Angeles, CA
(September 2007-May 2009)• Managed on-line store front and product catalog• Content and Copywriting• Cross marketing promotion• Brand imaging and development for client brands• Created online print ads
AccomplishmentsSelf initiated evaluation, trade-off analysis, and conducted beta e-commerce site testing that resulted in a higher turnover rate and increased sales revenue by 800%.
WORK EXPERIENCE (CONTINUED)
EDITORIAL/PRINT AD SAMPLES
BRAND DEVELOPMENT/AD SAMPLES (CONTINUED)
Merchandiser, Lisa Z LLC., Redondo Beach, CA(April 2002-August 2010)
Merchandise planning and management Create and execute window displays Direct merchandising standards/fixture placement Ensure cohesive total store assortment Maintain visual standards
WORK EXPERIENCE (CONTINUED)
AccomplishmentsSelf-initiated innovative merchandising and display techniques
that resulted in positive customer feedback and higher turnover rate
WORK SAMPLES
ADDITIONAL SKILLSSOCIAL MEDIA AND NETWORKING
ILLUSTRATION AND PHOTO EDITING BUSINESS SOLUTIONS
AUCTION HOSTING
SEARCH ENGINE OPTIMIZATION
CONTENT COPYWRITING
Thank You!