key lessons of building a leading e-commerce company in ... · 4 lessons to win the game . 1....

Key Lessons of Building a leading e-Commerce company in Indonesia?

Andrew Senduk Entrepreneur | Speaker | Advisor

Singapore, 3rd of March 2017

106 Million USD

YOU ARE NOT ALONE

1,115,546,110 websites

4 LESSONS TO WIN THE GAME

1. PERSONALISATION

ELECTRONIC DIRECT MAIL (EDM)

PERSONALISED EMAILS TRIGGER 600% HIGHER CONVERSION

“Hi Andrew, because today is your birthday we’re sending you a 15% voucher…” “Hi Andrew, because we know you love TRX workouts we wanted to let you know we have new TRX accessoires available here..” Hi Andrew, we haven’t seen you for 30 days and we miss you! Check out our new video on TRX workout…”

WORDS CONVERT OR NOT

PEOPLE BUY ON EMOTION, NOT LOGIC

2. SOCIAL COMMERCE

#SHARINGISCARING - GENERATION

SALES COMES FROM EVERYWHERE

“SOCIAL DRIVEN RETAIL SALES AND REFERRAL TRAFFIC ARE RISING AT FASTER PACE THAN ALL

OTHER CHANNELS” (SOURCE: BUSINESS INSIDER REPORT 2015)

3. REAL TIME ENGAGEMENT

ABANDONMENT RATE 70%

4. SURPRISE…

MOBILE IS ON THE RISE

BUT CHILL…

FINAL THOUGHTS

DON’T MISS THE BOAT

MASTERY TAKES TIME..

LET’S CONNECT

www.andrewsenduk.com hello@andrewsenduk.com

Andrew Senduk

@asenduk

@asenduk