keynote - blue ocean strategy

Fishing in Blue Oceans

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(While) Surviving in Red Oceans

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Blue Ocean Strategy

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3 Questions to “Always be Asking”

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A Reminder of the Process

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1. Vision before Strategy

A Reminder of the Process

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1. Vision before Strategy 2. Strategy before Tactics

A Reminder of the Process

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1. Vision before Strategy 2. Strategy before Tactics 3. Tactics lead to Execution

A Reminder of the Process

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1. Vision before Strategy 2. Strategy before Tactics 3. Tactics lead to Execution 4. All Execution has to tie into the Vision

and the Strategy.

The Process

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Strategic Thinking

leads to

Execution Planning.

Strategy (defined)

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“A cohesive response to an important

challenge. Unlike a stand-alone decision or a goal, a strategy is a

coherent set of analyses, concepts, policies, arguments, and actions that respond to a high-stakes challenge.”

(Richard Rummelt, Good Strategy Bad Strategy)

Strategy (defined) (Michael Porter)

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Operational effectiveness (OE) means

performing similar activities better than rivals perform them. Operational effectiveness includes but is not limited to efficiency.

In contrast, strategic positioning means

performing different activities from rivals’ or performing similar activities in different ways.

Strategy (defined) (Michael Porter)

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Competitive strategy is about being different.

It means deliberately choosing a different set of activities to

deliver a unique mix of value.

Strategy (defined) (Michael Porter)

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How can we be better at what we do? How can we be different/do

something different — that no one else is doing?

(It is this second question that can lead to real strategic advantages).

To Develop Good Strategy

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1. Get rid of “no strategy.” 2. Get rid of “bad strategy.” 3. Embrace “good strategy.”

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What is success?

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It is living up to your intentions. Clear Understandable Adopted “Bought into”

Hallmarks of Bad Strategy

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1. Fluff. 2. Failure to face the challenge. 3. Mistaking goals for strategy. 4. Bad strategic objectives.

Admiral Nelson’s Victory at Trafalgar

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the High Jump – Scissor Jump

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the High Jump

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the High Jump

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the High Jump – The Fosbury Flop (1968)

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Tom Dempsey – 63 yards (1970)

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Phil Dawson, 2011

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WHAT IS THE GREATEST

INVENTION IN YOUR LIFETIME?

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And…

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A few words about

Collaboration

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Twyla Tharp

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I define collaboration as

people working together –

sometimes by choice,

sometimes not.

Twyla Tharp

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Sometimes we collaborate to jump-start creativity;

other times the focus

is simply on getting things done.

Twyla Tharp

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In each case, people in a good

collaboration accomplish more…

Twyla Tharp

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…than the group’s

most talented members could achieve on their own.

3 Questions to “Always be Asking”

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