kissmetrics demo sept 2013

Demo

Lars LofgrenGrowth Manager - September 2013

@larslofgren

Finding valuable customers1

Tracking funnels and A/B tests2

Tracking marketing campaigns3

Seeing which features get used4

Other KISSmetrics reports5

How to get data into KISSmetrics6

We’ll cover...

Customer ID1

Events2

Properties3

But first, there are 3 types of data in KISSmetrics

Customer IDs are people.

Events are actions that people take.

Properties are details about people.

Customer ID = joe@smith.com1

Event = Signup2

Property = Subscription plan and the value is “Startup Plan”

3

Example: Joe signs up for a startup plan

Finding Valuable Customers

1

Demo time!

We have integrations with:

Funnels and A/B Tests

2

Demo time!

What about A/B tests?

Use a property to track different versions of your A/B test. Then

segment funnel by that property.

This is what A/B test data looks like.

We also have integrations with:

Tracking Marketing Campaigns

3

Referrer1

Search Engines2

Search Terms3

UTM Parameters (Source, Medium, Terms, Content, and Name)

4

What gets tracked automatically as properties?

Demo time!

What about AdWords?

We don’t have an AdWords integration. You can track your

campaigns with UTM parameters.

Which Features Get Used

4

Demo time!

How different features impact conversion rates

Other KISSmetrics Reports

5

Live, Metrics, and Cohorts Demo time!

How to Get Data Into KISSmetrics

6

Visited Site1

Form Fields2

Ad Campaign Hits (UTM parameters)3

Search Engine Hits4

Pageviews (turned off by default to keep your events lower)

5

We track these automatically:

JavaScript1

Ruby2

Python3

PHP4

Objective-C (iOS)5

support.kissmetrics.com/apis6

We have APIs for:

You can also add data by MySQL

We’ll import your current data and monitor your database for any

updates.

Upload any data you want from a CSV

You can do a one-time upload or make it recurring with an Amazon

S3 Bucket.

support.kissmetrics.com/apis1

support.kissmetrics.com/integrations2

support.kissmetrics.com/a-b-testing3

For more ways to get data into KISSmetrics:

Q&A Time!Lars Lofgren

llofgren@kissmetrics.com@larslofgren