kuinka ohjelmallinen markkinointi muuttaa maailmaa

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Kuinka ohjelmallinen markkinointi muuttaa maailmaaMikko ViitanenDoubleClick Sales at Google Finland8.10.2015

Confidential and Proprietary

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Google Confidential & Proprietary

Capture the moments that matter on your customers’ journey

Awareness Consideration

SEE THINK DO CARE

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Google Confidential & Proprietary

The challenge is that the consumer journey is unpredictable

An ad in front of the right person at the right time is

not enough

Personalize your products------ What if the creatives change in real-time?

Better, Smarter, Faster

EFFICIENCY WITH DYNAMIC

A single dynamic creative for each size

● Updates directly in the dynamic feed, no retrafficking needed to reflect dealer choices● Full integrated cross-channel approach for each dealer

REAL-TIME DATA: GEOLOCATION + WEATHER API

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Google Confidential & Proprietary

Influence buyers at scale

Programmatic buying enables marketers

to use audience insights and technology

to tailor the right message, for the right

consumer, at the right moment -- in an

efficient and effective way

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Google Confidential & Proprietary

Programmatic is growing - fast

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Google Confidential & Proprietary

Programmatic buying in Finland in 1H 2015

11

13,7%Source: IAB Finland

6–7 % in 2014

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Google Confidential & Proprietary 12

Where we are heading

DESIGN NOTE:

To change the background image, click the LAYOUT button in the nav bar, and then select an image from the bottom of the templates list.

(There are options with and without flowlines.)

Google Confidential and Proprietary

Mad Men & ‘Math Men’ are increasingly crossing paths:big data is the fuel for a new age of creativity - ExchangeWire

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Building Products

Content Creation

Relationship Building

Brand Definition

Goal Setting

Finding Audiences

Demand/Supply Matching

Delivering Messages

Optimizing Performance

Generating Insights

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Activate data through our advanced targeting

Google Confidential & Proprietary

was the average cost per

action reduction seen when

the Boston Consulting Group

analyzed the effectiveness

impact of DoubleClick’s

advanced targeting

techniques in 2014

32%

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Google Confidential & Proprietary

A Unified Approach

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Google Confidential & Proprietary

Bringing everything together in real time with relevant data

Creating Buying Managing Measuring

17

USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES

Kuinka ohjelmallinen markkinointi muuttaa maailmaaMikko Viitanen