kunskapsbaren 2011 linköping - mobila trender & strategier

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LINKÖPING12 MAJ, 2011

When was the last time you were

lost?

When was the last time youposted a photo to a friend?

When was the last time you had

nothing to do?

In the next decade,

You can communicate with everyone

In the next decade,

You can communicate with everyone

You will never forget anything

In the next decade,

You can communicate with everyone

You will never forget anything

You are never lost

In the next decade,

You can communicate with everyone

You will never forget anything

You are never lostYou are never lonely

In the next decade,

You can communicate with everyone

You will never forget anything

You are never lostYou are never lonely

You are never bored

The lifestyle changewill be enormous

Mobile World Congress in BarcelonaHeld annually in February

49 000 visitors from 182 countries (2010)

49 000 visitors from 182 countries (2010)

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54% ”C-Level Executives” (2010)

49 000 visitors from 182 countries (2010)

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54% ”C-Level Executives” (2010)

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2 800 CEOs (2010)

Keywords of the year:

Android, Tablets, 3D phones

Android

400 000 daily activations

400 000 daily activations

+

200 000 applications

400 000 daily activations

+

200 000 applications

+

Forecasted at ~38% of the smartphone market 2011

Android will soon become the #1 Smartphone operating system

Android will soon become the #1 Smartphone operating system

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Largest sales volume

Android will soon become the #1 Smartphone operating system

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Largest sales volume

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Largest user base

”We’re porting Android 3.0 for tablets this year”-20th April 2011, Intel CEO Paul Otellini

Mobile telephones and technologies

3D Screens

“Our best sensor technology is built in one of the

(tsunami) affected factories. Those go to Apple fortheir iPhones.” - Sir Howard Stringer, Sony CEO

Motorola Atrix smartphone dock

Blackberry Playbook (QNX)

Tablets

HP TouchPad (WebOS)

Motorola Xoom (Android 3.0)

LG OptimusPAD (Android 3.0)

Samsung Galaxy Tab 10.1 (Android 3.0)

HTC Flyer (Android 2.3)

All tablets launched at the conference were faster than the Apple iPad

All tablets launched at the conference were faster than the Apple iPad

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Then, a month later, Apple launches iPad 2

Source: Anandtech

Seminars – Near-field Communication

Robert Conway, CEO GSMA

Near-Field Communication use in Japan:

60 percent of all mobile users use NFC regularly

1.4 million stores use NFC for mobile payments

Seminars – WAC

Seminars – WAC?

Randall Stephenson, CEO AT&T

Peter Suh, CEO WAC

WAC App Store in all new Samsung phones

Still many years behind current application frameworksNeed HTML5, WebGL, audio streams, and more

Still many years behind current application frameworksNeed HTML5, WebGL, audio streams, and more

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Missing partners: Apple, Google, Microsoft, …

Creativity

John’s phone

New news!

Google launches Google Music (May 10th)

Google launches Google Music (May 10th)

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Microsoft acquires Skype for $8.5 billion (May 10th)

Google launches Google Music (May 10th)

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Microsoft acquires Skype for $8.5 billion (May 10th)

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Nvidia acquires Icera – a maker of baseband processors (May 9th)

Mobile applications

What business case is there in mobile applications?

Telia Navigator for IPhoneGoal: ”Create a good looking navigator”

A Swedish Industrial CorporationLaunching a revolutionary new product next year.

Create an advanced 3D game for Android & iOS.

A Swedish bank wanted tocreate an app for iOS & Android so their

clients can get live data to their phones

Another Swedish Industrial Corporation isrolling out iPhones worldwide, to everyone

Needed help to create an internal app strategy

1. Selling apps as productsSimple business case

1. Selling apps as productsSimple business case

2. Apps as a part of a marketing campaignRelatively simple business case - reserve marketing budget

1. Selling apps as productsSimple business case

2. Apps as a part of a marketing campaignRelatively simple business case - reserve marketing budget

3. Apps as added value to clientsComplex business case - how can this value be measured?

1. Selling apps as productsSimple business case

2. Apps as a part of a marketing campaignRelatively simple business case - reserve marketing budget

3. Apps as added value to clientsComplex business case - how can this value be measured?

4. Internal apps for data and media accessComplex business case - how can the cost be motivated?

Mobile applications are products

Mobile applications are products

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Normal product development processes apply

Mobile applications are products

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Normal product development processes apply

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Keywords are Marketing, Usefulness and Quality

THANK YOU!peter.andersson@hiq.se