landing optimization tips

Director, Strategic ServicesNathan Richter

LANDING Optimization Tips

Tuesday, December 13, 11

0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

20%14%

27%

12%6% 4% 4% 2% 1%

16%20%

31%

16%

7% 6% 2% 1% 0%

1 2 3-5 6-10 11-20 21-50 51-100 >100 >1000

Source: 2011 Conversion Report from eConsultancy

Response 2010: 222

Response 2009: 271

Who’s Testing Now?

61% do less than 5 tests per month

Tuesday, December 13, 11

Mindset of a

Hunter!

Tuesday, December 13, 11

Mindset of a

Farmer!

Tuesday, December 13, 11

Opportunity lurks in every segment, of every metric. Start with high volume or high value segments.

InboundSearch keyword/term, search engine, social referrer

Visitor!ProfileVisitor brand affinity, prior purchase history, preferences, etc.

TimeWhen do they visit, when do they research

BehaviorVisitor recency, frequency, site interaction

GeographyGeolocation of visitor, location of nearest store, nearest distribution center

Customer!GroupsAffinity, preferences, multi-channel, member

The Prep

Tuesday, December 13, 11

Personalize the site experience

Site ContentCustomer Profile

Keyword

Tuesday, December 13, 11

Tuesday, December 13, 11

Gear - Official Site

100’s of waterproof jackets in stockFREE shipping on all orders over $60

Tuesday, December 13, 11

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

Waterproof Jackets

Tuesday, December 13, 11

Average conversion improvement range 5%-20%

( as high as 100% )

Message Consistency

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

Waterproof Jackets

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

Waterproof Jackets

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

Waterproof Jackets

TOP RATED TOP RATED

TOP RATED TOP RATED

Tuesday, December 13, 11

Conversion impact as high as 55%

Badging

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

TOP RATED TOP RATED

Waterproof Jackets

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

TOP RATED TOP RATED

Waterproof Jackets

Tuesday, December 13, 11

Average conversion improvement range 5%-15%

Tax Free

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

TOP RATED TOP RATED

Waterproof Jackets

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

TOP RATED TOP RATED

Waterproof Jackets

Tuesday, December 13, 11

Conversion improvement as high as 100%International

Tuesday, December 13, 11

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

TOP RATED TOP RATED

Waterproof Jackets

Tuesday, December 13, 11

a Landing Session

Make it

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

Waterproof Jackets

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

Tuesday, December 13, 11

100’s of Waterproof Jackets in stock FREE Shipping on all orders over $60

Tuesday, December 13, 11

CONSISTENCY! MESSAGE, IMAGE, MERCHANDISE... ‣ Average conversion improvement = 5% to 20%

PRODUCT BADGING‣ Up to 55% conversion impact

TAX FREE‣ Average conversion improvement = 5% to 15%

INTERNATIONAL MESSAGING‣ Up to 100% conversion improvement

CONTINUALLY OPTIMIZING THROUGH TESTING?‣ Priceless!

Tactics to Improve Conversion

Tuesday, December 13, 11

0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

20%14%

27%

12%6% 4% 4% 2% 1%

16%20%

31%

16%

7% 6% 2% 1% 0%

1 2 3-5 6-10 11-20 21-50 51-100 >100 >1000

Source: 2011 Conversion Report from eConsultancy

Response 2010: 222

Response 2009: 271

Who’s Testing Now?

61% do less than 5 tests per month

Tuesday, December 13, 11

0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

20%14%

27%

12%6% 4% 4% 2% 1%

16%20%

31%

16%

7% 6% 2% 1% 0%

1 2 3-5 6-10 11-20 21-50 51-100 >100 >1000

Source: 2011 Conversion Report from eConsultancy

Response 2010: 222

Response 2009: 271

Avg. Monetate customer runs 40-60 campaigns

per month

Who’s Testing Now?

61% do less than 5 tests per month

Tuesday, December 13, 11

Download Monetate’s 10 Best Practices at:

http://info.monetate.com/BestPractices.html

Contact:

nrichter@monetate.com

Questions

Tuesday, December 13, 11

Thank YouDownload Monetate’s 10 Best Practices at:

http://info.monetate.com/BestPractices.html

Contact:

nrichter@monetate.com

Don’t Forget

Tuesday, December 13, 11