latest statistics · listing inventory total inventory $61 billion average property $2.7 million...
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LATEST STATISTICS
LUXURY PORTFOLIO MISSION
• Give listings exposure to the largest audience possible outside of the local market
• Increase the likelihood national and global buyers will find you
• Provide tangible marketing results at the best value
• Share the latest about today’s luxury consumer
• Connect our agents with the finest, most reputable and powerful group of brokers in the industry
GLOBAL REACH
130,000Associates worldwide
565 Brokerages around the world
6Continents with member companies
Q Luxury Portfolio & LeadingRE Q LeadingRE
LISTING INVENTORY
Total Inventory $61 Billion
Average Property $2.7 Million
Many renowned, celebrity homes and sold listings
NUMBER OF TOP LISTINGS
$1 Million+ 19,915 4.8%
$5 Million+ 2,075 10.9%
$10 Million+ 670 19.6%
PARADISE VALLEY, ARIZONA | $10,490,000
THE COMPANY YOU KEEP
NETWORK WITH THE MOST SALES
$55 Billion More U.S. Home Sales Volume In 2017 Than Our Closest Competitor
Volume shown in billions of dollars
For informational purposes only. Based on available data for average sales units per agent and average sales prices per firm. In compiling this report, LeadingRE relies on third party sources including REAL Trends National Network 2018 Totals Final Report and REALTOR® Magazine 2017 Franchise Report. LeadingRE is not responsible for the accuracy of third party data.
0 100 200 300
Leading Real Estate Companies of the World® $372
RE/MAX $317
Keller Williams $298
Coldwell Banker $250
Berkshire Hathaway Home Services $181
Century 21 $121
Sotheby’s International Realty $116
ERA $26
Exit Realty $25
Realty Executives $22
Better Homes & Gardens $20
HomeSmart $12
$55 Billion More Home Sales Than Our Closest Competitor
For informational purposes only. Based on available data for average sales units per agent and average sales prices per firm. In compiling this report, LeadingRE relies on third party sources including REAL Trends National Network 2018 Totals Final Report and REALTOR®Magazine 2017 Franchise Report. LeadingRE is not responsible for the accuracy of third party data.
Volume shown in billions of dollars
TOTAL U.S. PROPERTIESLuxury Portfolio has more listings over $1 million
Total U.S. Properties
Total > $1M
LuxuryPortfolio.com
SothebysRealty.com
ColdwellBankerLuxury.com
KWLuxuryHomes.com
ChristiesRealEstate.com
KnightFrank.com
MayfairInternationalRealty.com
Source: Mintel International Website Survey Q1 2018. 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000
luxuryportfolio.com
Source: Mintel International Website Survey Q1 2018
LUXURY PORTFOLIO IS TRULY LUXURY87% of listings are priced at $1M and/or above.
Luxury Portfolio is Truly Luxury
n LuxuryPortfolio.com
87% of listings are priced
at $1M and/or above.
100%
80%
60%
40%
20%
0%
87%OVER $1M
13%UNDER $1M
Source: Mintel International Website Survey Q1 2018.
luxuryportfolio.com
Source: Mintel International Website Survey Q1 2018
vs COLDWELL BANKER GLOBAL LUXURY SM
66% of listings are priced at $1M and/or above.
coldwellbankerluxury.com
Source: Mintel International Website Survey Q1 2018
VS. Coldwell Banker Global LuxurySM
n ColdwellBankerLuxury.com
66% of luxury listings are priced
at $1M or above.
100%
80%
60%
40%
20%
0%
34%UNDER $1M
66%OVER $1M
Source: Mintel International Website Survey Q1 2018.
vs SOTHEBY’S
46% of listings are priced at $1M and/or above.
sothebysrealty.com
Source: Mintel International Website Survey Q1 2018
VS. Sotheby’s
n SothebysRealty.com
46% of luxury listings are priced
at $1M and/or above.
100%
80%
60%
40%
20%
0%
46%OVER $1M
54%UNDER $1M
Source: Mintel International Website Survey Q1 2018.
vs KELLER WILLIAMS LUXURY HOMES
28% of listings are priced at $1M and/or above.
kwluxuryhomes.com
Source: Mintel International Website Survey Q1 2018
VS. Keller Williams Luxury Homes
n KWLuxuryHomes.com
28% of luxury listings are priced
at $1M and/or above.
100%
80%
60%
40%
20%
0%
28%OVER $1M
72%UNDER $1M
Source: Mintel International Website Survey Q1 2018.
WEBSITE STATSluxuryportfolio.com
• Average 3 million high-net-worth visitors annually
• 57,000+ homes marketed last year
• Listings in almost all states and more than 50 countries
• Traffic from 200 countries/regions per month
• Listings can be translated into 9 languages and 60 currencies
• 50% of traffic is from mobile devices
WEBSITE VISITORSplanning to spend $1M+ on their next home
TORONTO, ONTARIO, CANADA | C $22,000,000Source: YouGov Affluent Perspective; Website Visitors from the USA
Liquid Assets: $10.8 Million
Avg. Household Income: $372,000
Primary Home (Mean Value): $2.4 Million
Second-Home Owner: 57%
Homeowners: 95%
Average Age: 36
66%: Male | 34%: Female
College Graduates: 97%
ADDITIONAL ONLINE LISTING EXPOSURE
• wsj.com: Reaches 43 million digital readers per month
• mansionglobal.com: Receives 15 million pageviews per month
• countrylife.co.uk: 80% of pageviews are property related
• juwai.com: #1 Chinese property portal with 2 million visitors per month
• leadingre.com: Website for Leading Real Estate Companies of the World®
• youtube.com: Custom property tours created by Luxury Portfolio
LEARN MOREVisit Program Information in LuxeXchange for additional materials and resources at xchange.luxuryportfolio.com
Bookmark and incorporate the Luxury Portfolio Digital Listing Presentation at luxurylistingpresentation.com
Updated May 2018
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