launch a emea affiliate program (why it’s invaluable)

LAUNCHING AN EMEA AFFILIATE PROGRAMWhy it’s invaluable……

INTRODUCTION

KC Motamedy Experience: Affiliate and Email Program

Manager for cleverbridge, 5 years. Working in Online Marketing for 9 years. (SEM, PPC, Lead Gen)

Likes: Large Displacement Motors, Cycling, and Camping

OPPORTUNITY What's the right size affiliate program? What’s the standard EMEA affiliate program

size? What are the key next steps?

Communication Seasonality Approach

COMMUNICATION Language of

Communication Google Translate?

Type of Communication Phone Call

What works? Email

What's Preferred?

SEASONALITY Different Countries / Different Opportunities

21 Days of Christmas Value of a Santa Hat?

Understanding Culture The proper way to communicate?

APPROACH 2 Pronged Approach

Affiliates Identify top selling countries Top Affiliates in those countries

SEO Product Localization Title Tags, Meta Description, URL Pages

Why?

THANK YOU! Who has the first question?

Contact information motamedy@cleverbridge.com Twitter: @KCmotamedy