launching a new chocolate 'chocofit

Group Members:

1.Md.Rifat Mim Sadik 1421474030

2.Sadik Irfan Shaikat

3.Md. Fahmidur Rahman

4.Ishrat Jahan Ima

5.Tisha Sarker

1420532030

1421046030

1421142030

1421163030

Milk Chocobar

Strength

•Can be eaten by the people of all ages

•Can be consumed as chocobar as well as

by mixing with milk since it has higher solubility

•Tasty and nutritious

•Catchy look that drives people to taste it

•Good distribution,promotions and

campaigns for luring customers

•Large initial cost

•Only an urban market phenomenon

•As chocolate market is highly

competitive,there is a less chance of

increasing market share

•Can be expanded the market by different varieties

•Can be linked up with some bakeries•High risk as it is an entry level product

•Competition from different cadhocolate

companies like Snickers,Kitkat,Nogii etc

•Customer retention difficult

Geographic Demographic Psychographic

Bangladesh

Urban people

People of all age group

Male/Female

Middle to high

income people

Attitude

Taste varies from person to person.

Some people might prefer our

chocolate and some do not

Target customers

Kids Young people

Old or bulky chocolate lovers

Product: Our chocolate bar would be of 49 gram.

It will be available in two different shapes.

One is in the form of bar and the other

would be cube plate shape.

Both the chocolates and the wrapping paper

around it would be attractive.

USP(Unique Selling Point):The USP of ‘CHOCOFIT’

would be that it would satisfy the delicacy

of chocolate lovers by giving them good taste

Along with healthy nutrients and by burning

excess fat from their body.

The Chocolate would be sold at a price of 85 taka per piece.

A margin of 15% would be kept for

the wholesalers and a margin of

30% would be kept for the

retailers.

Our chocolate would be launched in the national market.

It will be found in most of the urban areas of Bangladesh.

We will sell our product at retail outlets,supermarkets

and departmental stores.

It will be available in the nearby shops of fitness centre.

Radio Television Newspaper Magazine

Internet Bill board Brochures Promotional campaign

Sponsorship Discount offer

Major competitors:

Features and differences

In the chocolate market,our competitors are: Snickers, KitKat, nogii and high

quality dark chocolates. KitKats are actually wafers, topped with a chocolate

layer. Snickers are chocolate bars topped with caramel and peanuts, enrobed in

milk. These chocolates have no other extra qualities except of being delicious.

There are so many chocolates in the market which are also having similar kind

of tastes like Snickers and KitKat. Chocolates like, nogii are healthy because it

has higher content of protein, very less calorie and very tasty. High quality dark

chocolates help to burn excess fat from our body and relieve stress. Well.. Our

59g of ChocoFit is such a chocolate where you will get everything in this single

packet of chocolate. ChocoFit is highly rich in protein and very less calorie as it

is made with natural sweetener. It has a feature of burning excess body fat since

high quality dark chocolates are used as one of its ingredients. And its taste is

quite unique and tastes much better then any other chocolate product in the

market.

Chocofit

Other

chocolates