launching a new museum
DESCRIPTION
A presentation about the launch campaign for a new art museum, using Sumo's work for the Hepworth Wakefield in England.http://www.sumodesign.co.ukTRANSCRIPT
Developing an iconic and memorable campaign for the launch of the gallery
BE CURIOUS
LOVE ME
DEBATABLE
QUESTION ME THINKING SPACE GET OUT MORE DEBATABLE VISIT ME
I AM INEVITABLE I WILL PROVOKE CHALLENGE ME HAVE YOUR OPINION ANTI-NOTHING
BE CURIOUS
NEW THINKING
OPEN TO IDEAS OPEN FOR…
SPEAK UP THINK AGAIN SHARE ME UNEXPECTED NORMALITY
ASTONISHMENT.NOT ESTABLISHMENT.
FORGET EVERYTHINGYOU THINK YOU KNOW. IS IT ART? IS ART IT? SOUL STIRRER I’M OPEN. ARE YOU?
LOVE ME TAKE ACTION LANDMARK?
LANDMARK
ACT IGNORE ME
LOATHE ME SEE ME COMING DEFINING REACT RESIST ME
I AM YOURS COME HERELOVE MELOOK AT ME
I AM YOURS COME HERELOVE MELOOK AT ME
HEPWORTHWAKEFIELD.COMFLICKR.COM/HEPWORTHGALLERY WF1 3QW@HEPWORTHGALLERY
I AM YOURS COME HERELOVE MELOOK AT ME
I AM YOURS COME HERELOVE MELOOK AT ME
HEPWORTHWAKEFIELD.COMFLICKR.COM/HEPWORTHGALLERY WF1 3QW@HEPWORTHGALLERY
I AM YOURS
YORKSHIRE’SNEW CONTEMPORARY
ART GALLERY
4.05.11
LOVE ME LOOK HERE
YORKSHIRE’SNEW CONTEMPORARY
ART GALLERY
4.05.11
YORKSHIRE’SNEW CONTEMPORARY
ART GALLERY
4.05.11
Getting there:
Free shuttle bus from the stationParking also available
T/F 01924 305900
Getting there:
Free shuttle bus from the stationParking also available
T/F 01924 305900
Getting there:
Free shuttle bus from the stationParking also available
T/F 01924 305900
I AM YOURS
YORKSHIRE’SNEW CONTEMPORARY
ART GALLERY
4.05.11
LOVE ME LOOK HERE
YORKSHIRE’SNEW CONTEMPORARY
ART GALLERY
4.05.11
YORKSHIRE’SNEW CONTEMPORARY
ART GALLERY
4.05.11
Getting there:
Free shuttle bus from the stationParking also available
T/F 01924 305900
Getting there:
Free shuttle bus from the stationParking also available
T/F 01924 305900
Getting there:
Free shuttle bus from the stationParking also available
T/F 01924 305900
WHO AM I?
FOLLOW ME
LET’S TALK04.05.11
FLICKR.COM/HEPWORTHWAKEFIELD
FACEBOOK @THE HEPWORTHWAKEFIELD
@HEPWORTHGALLERYHEPWORTHWAKEFIELD.COM
FLICKR.COM/HEPWORTHWAKEFIELD
FACEBOOK @THE HEPWORTHWAKEFIELD
@HEPWORTHGALLERYHEPWORTHWAKEFIELD.COM
FLICKR.COM/HEPWORTHWAKEFIELD
FACEBOOK @THE HEPWORTHWAKEFIELD
@HEPWORTHGALLERYHEPWORTHWAKEFIELD.COM
A PLACE FOR A PLACE FOR
I’M YOURS
04.05.11HEPWORTHWAKEFIELD.COM/MAKEYOURMARK
I’M YOURS
04.05.11HEPWORTHWAKEFIELD.COM/MAKEYOURMARK
LESS DRINK,MORE THINK
@HEPWORTHGALLERY
04.05.11
HEPWORTHWAKEFIELD.COM
NEW LOCAL
WF1 3QW
MAKE YOUR MARK MAKE YOUR MARK
MAKE YOUR MARK
YORKSHIRE’SNEW CONTEMPORARY
ART GALLERY04.05.11
GREAT
AMAZING
ART
MOOREEXCITED
WHY?HEPWORTH
FUN
MAKE YOUR MARK MAKE YOUR MARK
MAKE YOUR MARK
GREAT
AMAZING
ART LIKE
MOOREEXCITED
WHY?HEPWORTH
FUN
YORKSHIRE’SNEW CONTEMPORARY
ART GALLERY04.05.11
Use words and pictures and let us know how you feel aboutThe Hepworth Wakefield
Name
MAKE YOUR MARK
Title
Your image
ADD TEXT ADD IMAGE
SUBMIT
BROWSE
SELECT
BROWSE CROP NOW
MAKE YOUR MARK MAKE YOUR MARK
MAKE YOUR MARK
GREAT
AMAZING
ART
MOOREEXCITED
WHY?HEPWORTH
FUN
YORKSHIRE’SNEW CONTEMPORARY
ART GALLERY04.05.11
Use words and pictures and let us know how you feel aboutThe Hepworth Wakefield
Name
MAKE YOUR MARK
Title
Your colour
Choose
SUBMIT
GOCLEAR
I’M REA|
Your colourSELECT
ADD TEXT ADD IMAGE Choose
MAKE YOUR MARK MAKE YOUR MARK
MAKE YOUR MARK
YORKSHIRE’SNEW CONTEMPORARY
ART GALLERY04.05.11
GREAT
AMAZING
ART
MOOREEXCITED
WHY?HEPWORTH
FUN
MAKE YOUR MARK MAKE YOUR MARK
MAKE YOUR MARK
GREAT
AMAZING
ART LIKE
MOOREEXCITED
WHY?HEPWORTH
FUN
YORKSHIRE’SNEW CONTEMPORARY
ART GALLERY04.05.11
Use words and pictures and let us know how you feel aboutThe Hepworth Wakefield
Name
MAKE YOUR MARK
Title
Your image
ADD TEXT ADD IMAGE
SUBMIT
BROWSE
SELECT
BROWSE CROP NOW
MAKE YOUR MARK MAKE YOUR MARK
MAKE YOUR MARK
GREAT
AMAZING
ART
MOOREEXCITED
WHY?HEPWORTH
FUN
YORKSHIRE’SNEW CONTEMPORARY
ART GALLERY04.05.11
Use words and pictures and let us know how you feel aboutThe Hepworth Wakefield
Name
MAKE YOUR MARK
Title
Your colour
Choose
SUBMIT
GOCLEAR
I’M REA|
Your colourSELECT
ADD TEXT ADD IMAGE Choose
MAKE YOUR MARK MAKE YOUR MARK
MAKE YOUR MARK
YORKSHIRE’SNEW CONTEMPORARY
ART GALLERY04.05.11
GREAT
AMAZING
ART
MOOREEXCITED
WHY?HEPWORTH
FUN
MAKE YOUR MARK MAKE YOUR MARK
MAKE YOUR MARK
GREAT
AMAZING
ART LIKE
MOOREEXCITED
WHY?HEPWORTH
FUN
YORKSHIRE’SNEW CONTEMPORARY
ART GALLERY04.05.11
Use words and pictures and let us know how you feel aboutThe Hepworth Wakefield
Name
MAKE YOUR MARK
Title
Your image
ADD TEXT ADD IMAGE
SUBMIT
BROWSE
SELECT
BROWSE CROP NOW
MAKE YOUR MARK MAKE YOUR MARK
MAKE YOUR MARK
GREAT
AMAZING
ART
MOOREEXCITED
WHY?HEPWORTH
FUN
YORKSHIRE’SNEW CONTEMPORARY
ART GALLERY04.05.11
Use words and pictures and let us know how you feel aboutThe Hepworth Wakefield
Name
MAKE YOUR MARK
Title
Your colour
Choose
SUBMIT
GOCLEAR
I’M REA|
Your colourSELECT
ADD TEXT ADD IMAGE Choose
APRIL/MAY2011
I AM YOURS COME HERELOVE MELOOK AT ME
I AM YOURS COME HERELOVE MELOOK AT ME
HEPWORTHWAKEFIELD.COMFLICKR.COM/HEPWORTHGALLERY WF1 3QW@HEPWORTHGALLERY
DEBATABLE
QUESTION ME THINKING SPACE GET OUT MORE DEBATABLE VISIT ME
I AM INEVITABLE I WILL PROVOKE CHALLENGE ME HAVE YOUR OPINION ANTI-NOTHING
BE CURIOUS
NEW THINKING
OPEN TO IDEAS OPEN FOR…
SPEAK UP THINK AGAIN SHARE ME UNEXPECTED NORMALITY
ASTONISHMENT.NOT ESTABLISHMENT.
FORGET EVERYTHINGYOU THINK YOU KNOW. IS IT ART? IS ART IT? SOUL STIRRER I’M OPEN. ARE YOU?
LOVE ME TAKE ACTION LANDMARK?
LANDMARK
ACT IGNORE ME
LOATHE ME SEE ME COMING DEFINING REACT RESIST ME
QUESTION ME THINKING SPACE GET OUT MORE DEBATABLE VISIT ME
I AM INEVITABLE I WILL PROVOKE CHALLENGE ME HAVE YOUR OPINION ANTI-NOTHING
BE CURIOUS
NEW THINKING
OPEN TO IDEAS OPEN FOR…
SPEAK UP THINK AGAIN SHARE ME UNEXPECTED NORMALITY
ASTONISHMENT.NOT ESTABLISHMENT.
FORGET EVERYTHINGYOU THINK YOU KNOW. IS IT ART? IS ART IT? SOUL STIRRER I’M OPEN. ARE YOU?
LOVE ME TAKE ACTION LANDMARK?
LANDMARK
ACT IGNORE ME
LOATHE ME SEE ME COMING DEFINING REACT RESIST ME
WHO AM I?
FOLLOW ME
LET’S TALK04.05.11
A PLACE FOR A PLACE FOR
LESS DRINK,MORE THINK
@HEPWORTHGALLERY
04.05.11
HEPWORTHWAKEFIELD.COM
NEW L
OCAL
WF1 3
QW
FACEBOOK @THE HEPWORTHWAKEFIELD
@HEPWORTHGALLERYHEPWORTHWAKEFIELD.COM
FLICKR.COM/HEPWORTHWAKEFIELD
QUESTION ME THINKING SPACE GET OUT MORE DEBATABLE VISIT ME
I AM INEVITABLE I WILL PROVOKE CHALLENGE ME HAVE YOUR OPINION ANTI-NOTHING
BE CURIOUS
NEW THINKING
OPEN TO IDEAS OPEN FOR…
SPEAK UP THINK AGAIN SHARE ME UNEXPECTED NORMALITY
ASTONISHMENT.NOT ESTABLISHMENT.
FORGET EVERYTHINGYOU THINK YOU KNOW. IS IT ART? IS ART IT? SOUL STIRRER I’M OPEN. ARE YOU?
LOVE ME TAKE ACTION LANDMARK?
LANDMARK
ACT IGNORE ME
LOATHE ME SEE ME COMING DEFINING REACT RESIST ME
I’M YOURS