lb lobster festival report

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Long Beach Lobster Festival Online, Print and Social Media Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Content postings, Calendar Postings and

Dedicated Emailing were all utilized for the festival. • Social Media Campus Circle utilized its own Social Media channels to promote the festival.

We disseminated information for the event (editorial, calendar listings, etc…) thru our FB and Twitter pages along with various other efforts of outreach.

•  Print Advertising Campus Circle ran a strip ad for the festival on the cover of our publication. The

issue is distributed to over 500 retail outlets and colleges in Los Angeles.

Long Beach Lobster Festival Campaign Recap

Banner Advertising - 387K impressions, 160 clicks Editorial Page – 407 Page Views • Sweepstakes – 1,398 Page Views

Dedicated Email – 27K sent, Total Opens – 3,212 to date, Total clicks – 664 Newsletter Banner Ad – 1 wk, 27K+ emails, Page Views – 3,100, Clicks – 85 Social Media - Campus Circle channels: Facebook – 6,182; Twitter- 2,775

Calendar Listing - 809 Page Views

Total Event Related Page Views – 8,926 Total Clicks – 909

Print Ad In Campus

Circle

Readership – 90,000 Circulation – 30,000

Distribution – 500 Retail Stores +

Colleges

Campus Circle Distribution

Campus Circle Distribution

Editorial Page Views – 407

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Banner Advertising Banner advertising for Hard Summer appeared on our website, campuscircle.com.

The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 388K. Clicks – 160 in 10 days.

Dedicated Email

Delivered – 26,817 Opened – 3,212

Clicks – 664

Campus Circle

Newsletter

Emails – 27K Opens – 3,100

Event Clicks – 85 Newsletter – 1X

Calendar Listing

Page Views – 809 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 6,182 Twitter followers: 2,775

Social Media – Twitter Page

Social Media 2 More outreach

Social Media 3 More outreach

Sweepstakes Campaign

Page Views – 1,398 Entries – 658 in 6 days

Age – 21 to 34 (41%) 35 to 65 (55%)

Gender – Female (55%) Ethnicity -

Caucasian (32%) Hispanic (21%) Asian (17%)

Sweepstakes Demo - Age

Sweepstakes Demo - Gender

Sweepstakes Demo - Ethnicity