leadership strategy pet dog adoptions
Post on 27-Jun-2015
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BY:TONYA KRISANDA
Non-Profit Leadership Strategy Project
Pet Dog Adoptions
Founder Jen Daley
I first met Jen Daley when my husband and I adopted out St. Bernard mix. She was originally associated with a larger
organization, but has since branched out to create Pet Dog Adoptions. I
immediately thought of her for this project because she made our adoption
experience personal and I had also worked with her in the past and it was a
great experience.
Pet Dog Adoptions
Has not yet acquired their 501c3 but is filed as a corporation that is operating in the black.
They were founded in 2011Is a group of volunteers who bring
shelter dogs into their homes and help them transition to being family pets.
http://petdogadoptions.com/
Major Considerations
Adding value to the customer By qualifying prospective adopters. Taking the time to get to know prospective clients
and match them with the perfect pet.Key success factors
Good decisions about the dogs they bring in Good working relationships with the rescues.
What makes your people the right people A very small group that is philosophically in
agreement on the operations of the organization.Values
Adopter is the most important thing.
Major Considerations CONT..
Structures Maintain contact via email and phone. Geographically located so they can support each other. Agreeing on the philosophies of the organization.
Fulfilling Their Mission Satisfied adopters. Low to no return rates on pets Maintaining financial operations in the black
Resources Achieve Goals Work within their plan and try not to deviate
from written objectives
Major considerations CONT..
Achieving Objectives Allowing for some growth while maintaining
expectations of foster network and their group. Welcome growth but want to maintain their
business within their financial parameters. Measure Success
Happy Customer/adopters People being happy with the dog they chose
and the experience they go though.Financials
Charity organization that $10,000 a year or less are not required to pay taxes in the state of Pennsylvania.
Financial Diagnostic
Operate on about $10,000 a yearTotal Budget
The adoption of puppies funds the organization. Use a lower cost product (puppies) and seek out low
cost, free dogs or dogs that are sponsored. Source of Funds
Donation jars at meet and greet eventsExpenses
Staff are all volunteer 60% Operating 20% Food 10 % Support material 5% Paper 5 % Donated to other groups
Financial Diagnostic Cont..
Economic Changes Living within their means Making more prudent decisions
What they are going to bring in to the rescue How often and how many dogs they bring dogs
into the rescue Helping other groups.
Business Challenges Kenneling regulation in the state of PA have
changed to maintain their numbers below regulations.
Communications Diagnostic
Communicate with members weekly via email and phone
Very involved in social media. Communicate with legislature more
on local issues regarding cruelty
Membership Diagnostic
They are not an association so there are just the four of them.
Set themselves up operationally to not grow beyond their means.
Products and Services
Annual Events Meet and greets hosted by Knisely’s Pet and
Farm Center. Woof stock, a dog oriented festival in
Harrisburg. petfinder .com.
Budgets $100 annually
food for volunteers t-shirts leashes giveaways marketing material
Products and Services Cont..
Event Profit Events are not for profit Events are for marketing and public relations
Publications petfinder.com
Most Popular Products Good quality family pets
Marketing
They spend time and energy, not cash Investing in good will and referrals. Creating good relationships with adaptors, the
community and supply sources.IT
$200 a year for website No cost resources
petfinder.com, Craig’s list Facebook
Marketing Cont..
Website Purpose Marketing to the public Business description Accepting applications for adoption
Website Promotion Attached to email signatures Placed on hand outs
Member information Client based information collector.
clients needs, wants and preferences to match them to a dog they have in inventory
Board
Board consists of 4 peopleAll femaleRanging from their 30’s to a SeniorFrom various backgrounds.
Accountant Stay at home mom with a Business degree. Retired administrative assistant Part time college professor
Board Activities Everyone does everything. Do as much or as little as they want.
Organization
Skills and Qualities of a Leader Finds quality people that fit within the
organizations goals and mission. Finds people that embrace the culture of the
organization. Delegates responsibility and authority.
Leadership Priorities Satisfied adopters Good working relationship with suppliers Remove emotional decisions out of the process
Biggest Challenges Maintaining financial feasibility
Organization Cont…
Leadership Essentials Give people responsibility and let them run with it. See the big picture.
Attract and Retain Talent Do not attract talent they often turn talent down. Focus only on retention. Retain the talent by respecting
That they are volunteers Their Life and lifestyle Creating support system for each other
Have children participate and help with their meet and greets.
Organization Cont…
Staff Training Training on processing applications Giving medication Behavioral training
Organizations Biggest Concerns Returned dogs. Placing a dog correctly Quality of the dog they are working with. Supply sources and financial feasibility
Conclusion
Pet Dog Adoptions is: Consistent in their vision. Committed to their product and customer Has clear leadership roles and responsibilities.
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