lean entrepreneur-unleashwd

THE LEANENTREPRENEURBrant Cooperbrant@movestheneedle.comUnleashWDChicagoOctober 30, 2013

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Photo used by Permission. Copyright Keith Midson. All rights reserved.Tuesday, November 5, 13

Volatility.Uncertainty.What will you do about change?

Photo used by Permission. Copyright Keith Midson. All rights reserved.Tuesday, November 5, 13

2 Questions that Kill “Real” Innovation

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(answer: “What’s the ROI?” and “When will I see it?”

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Text

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When Facing Risk: Execute.

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When Facing Uncertainty:Experiment.

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MARKETING SMOKE TEST

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LANDING PAGE TEST8

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MECHANICAL TURK9

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Hypothesis-driven Innovation:If you x, y customers will z.

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The Myth of the Visionary

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True Visionaries Relentlessly Pursue Change.

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brant@movestheneedle.comTwitter: @brantcooper

Tuesday, November 5, 13