lean startup | wikilogia bootcamp for swdamascus
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Lean Startup
Al-Amjad Tawfiq Isstaif@isstaif
Wikilogia Bootcamp for Startup Weekend Damascus
Lean Launchpad - Steve Blank
Harvard MBA
© 2012 Steve Blank
© 2012 Steve Blank
Startups Search Companies Execute
© 2012 Steve Blank
© 2012 Steve Blank
© 2012 Steve Blank
Planning comes before the plan
التخطيط قبل الخطة
Business Models
© 2012 Steve Blank
© 2012 Steve Blank
© 2012 Steve Blank
© 2012 Steve Blank
© 2012 Steve Blank
Customer Problem: known
Product Features: known
Waterfall / Product ManagementExecution on Two “Knowns”
Requirements
Design
Implementation
Verification
Maintenance
Source: Eric Rieshttp://startuplessonslearned.blogspot.com
© 2012 Steve Blank
More startups fail from a lack of customers than from a failure of
product development
© 2012 Steve Blank
Customer Development
© 2012 Steve Blank
Agile Development
© 2012 Steve Blank
+
© 2012 Steve Blank
Hire and Build a Functional Organization
© 2012 Steve Blank
Hire and Build a Functional Organization
© 2012 Steve Blank
Founders run a Customer Development Team
No sales, marketing and business development
© 2012 Steve Blank
© 2012 Steve Blank
Entrepeneur
Customer
Investor
Advisor
Lean Startup Cycle
Startup Stages
Meta-Iteration
Lean Startup Cycle
Lean Startup Cycle
Identify the riskiest parts!
• Product risk
– Getting the product right
• Customer risk
– Building a path to customers
• Market risk
– Building a viable business
Risks
Rank your business models
• How to prioritize:
– Customer pain level (Problem)
– Ease of reach (Channels)
– Price/gross margin (Revenue Streams/Cost Structure)
– Market size (Customer Segments)
– Technical feasibility (Solution)
Forming your team
• Model 1:
– Problem team
– Solution team
• Model 2:
– One problem/solution team
• Development
• Marketing
• Design
Applying the meta-iteration to risks
Applying the meta-iteration to risks
Applying the meta-iteration to risks
• Product risk: Getting the product right
– First make sure you have a problem worth solving.
– Then define the smallest possible solution (MVP).
– Build and validate your MVP at small scale (demonstrate UVP).
– Then verify it at large scale.
Applying the meta-iteration to risks
• Customer risk: Building a path to customers
– First identify who has the pain.
– Then narrow this down to early adopters who really want your product now.
– It’s OK to start with outbound channels.
– But gradually build/develop scalable inbound channels—the earlier the better.
Applying the meta-iteration to risks
• Market risk: Building a viable business
– Identify competition through existing alternatives and pick a price for your solution.
– Test pricing first by measuring what customers say (verbal commitments).
– Then test pricing by what customers do.
– Optimize your cost structure to make the business model work.
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