leo marketing plan 1st jan 2013 (detailed)

Understanding

Compensation Plan

1st January 2013

LEO compensation model

Product packages

Membership status

Status qualification period

How to promote your status

Status promotion examples

Compensation categories

Bonuses

Career awards

Entrepreneur awards

Contents

LEO compensation model Buy or promote LEO products

Each product carries Bonus points (BP) & Rank points (RP) & Status points (SP)

Accumulate BPs to earn bonus Accumulate RPs to advance your LEO

Rank Accumulate SPs to promote your

Membership Status

And ENJOY the world of LEO!

BP: Bonus Points – Used for Bonus paymentRP: Rank Points – Used for Rank advancementSP: Status Points – Used for Membership Status promotion

Product Packages

Lion Code

Product Packages

BP: Bonus Points – Used for Bonus paymentRP: Rank Points – Used for Rank advancementSP: Status Points – Used for Membership Status promotion

Product Packages

Startup

BP: Bonus Points – Used for Bonus paymentRP: Rank Points – Used for Rank advancementSP: Status Points – Used for Membership Status promotion

Product Packages

BP: Bonus Points – Used for Bonus paymentRP: Rank Points – Used for Rank advancementSP: Status Points – Used for Membership Status promotion

Product Packages

Business

BP: Bonus Points – Used for Bonus paymentRP: Rank Points – Used for Rank advancementSP: Status Points – Used for Membership Status promotion

Product Packages

BP: Bonus Points – Used for Bonus paymentRP: Rank Points – Used for Rank advancementSP: Status Points – Used for Membership Status promotion

BP: Bonus Points – Used for Bonus paymentRP: Rank Points – Used for Rank advancementSP: Status Points – Used for Membership Status promotion

Product Packages

Professional

BP: Bonus Points – Used for Bonus paymentRP: Rank Points – Used for Rank advancementSP: Status Points – Used for Membership Status promotion

Product Packages

Membership Status

Note: LEO does not sell its membership status. You have to work your way up and accumulate SPs to achieve higher membership status.

SPs in30 days

on Joining 125 SP 500 SP 1,000 SP 5,000 SP

Status Qualification Period

Joined

Day 1 Day 30

Accumulate SPs from the product sales within 30 days to promote your membership status.

How to promote your Status

- Personal purchase: 100% SPs

- Direct Sales:

Basic Status: 25% SPs

Bronze Status: 25% SPs

Silver Status: 50% SPs

Gold Status: 100% SPs

Platinum Status: 100% SPs

Status promotion – Example 1

- 100% SPs of the products personally purchased

- 25% SPs of the products purchased by personally sponsored members.

YOU

- You joined LEO team with the Lion Code package

Personal purchase: 100% of 10 SP = 10 SP 10 SP

- Lion Code package = 10 SP

YOU

A

- You joined LEO team with the Lion Code package

- You sponsored Mr. A who purchased Professional package

Personal purchase: 100% of 10 SP = 10 SPPersonally sponsored (A): 25% of 1000 SP = 250 SP

Status promotion – Example 1

260 SP

- 100% SPs of the products personally purchased

- 25% SPs of the products purchased by personally sponsored members.

- Lion Code package = 10 SP

- Professional package = 1000 SP

- 100% SPs of the products personally purchased

- 25% SPs of the products purchased by personally sponsored members.

YOU

A

B

Personal purchase: 100% of 0 SP = 10 SPPersonally sponsored (A): 25% of 1000 SP = 250 SPPersonally sponsored (B): 25% of 1000 SP = 250 SP

- You joined LEO team with the Lion Code package

- You sponsored Mr. A who purchased Professional package

- You sponsored Mr. B & C who purchased Professional package

Status promotion – Example 1

510 SP

- Lion Code package = 10 SP

- Professional package = 1000 SP

Status promotion – Example 2

- 100% SPs of the products personally purchased

- 50% SPs of the products purchased by personally sponsored members.

YOU

- You joined LEO and purchased Business package

Personal purchase: 100% of 500 SP = 500 SP 500 SP

- Business package = 500 SP

- 100% SPs of the products personally purchased

- 50% SPs of the products purchased by personally sponsored members.

YOU

A

- You sponsored Mr. A who purchased Professional package

Personal purchase: 100% of 500 SP = 500 SPPersonally sponsored (A): 50% of 1000 SP = 500 SP

Status promotion – Example 2

- You joined LEO team and purchased Business package

1000 SP

- Business package = 500 SP

- Professional package = 1000 SP

- 100% SPs of the products personally purchased

- 100% SPs of the products purchased by personally sponsored members.

YOU

Personal purchase: 100% of 1000 SP = 1000 SP

Status promotion – Example 3

- You joined LEO team and purchased Professional package

1000 SP

- Professional package = 1000 SP

- 100% SPs of the products personally purchased

- 100% SPs of the products purchased by personally sponsored members.

YOU

A

B

Personal purchase: 100% of 1000 SP = 1000 SPPersonally sponsored: 100% of 1000 SP=1000 SP × 4 5000 SP

Status promotion – Example 3

- You sponsored A, B, C & D who purchased Professional package

- You joined LEO team and purchased Professional package

- Professional package = 1000 SP

C

D

- 100% SPs of the products personally purchased

- 25% SPs of the products purchased by personally sponsored members.

- Startup package = 125 SP

- You joined LEO team and purchased Startup package

Status promotion – Example 4

125 SPPersonal purchase: 100% of 125 SP = 125 SP

YOU

- 100% SPs of the products personally purchased

- 25% SPs of the products purchased by personally sponsored members.

- Startup package = 125 SP

- Business package = 500 SP

- You then purchased Business package

- You joined LEO team and purchased Startup package

Status promotion – Example 4

625 SPPersonal purchase: 100% of 125 SP = 125 SPPersonal purchase: 100% of 500 SP = 500 SP

YOU

- 100% SPs of the products personally purchased

- 50% SPs of the products purchased by personally sponsored members.

- Startup package = 125 SP

- Business package = 500 SP

- Professional package = 1000 SP

- You then purchased Professional package

- You then purchased Business package

- You joined LEO team and purchased Startup package

Status promotion – Example 4

15125 SPPersonal purchase: 100% of 125 SP = 125 SPPersonal purchase: 100% of 500 SP = 500 SPPersonal purchase: 100% of 1000 SP = 1000 SP

YOU

- 100% SPs of the products personally purchased

- 100% SPs of the products purchased by personally sponsored members.

- Startup package = 125 SP

- Business package = 500 SP

- Professional package = 1000 SP

- You sponsored A, B, C & D who purchased Professional package

- You then purchased Professional package

- You then purchased Business package

- You joined LEO team and purchased Startup package

Status promotion – Example 4

50625 SPPersonal purchase: 100% of 125 SP = 125 SPPersonal purchase: 100% of 500 SP = 500 SPPersonal purchase: 100% of 1000 SP = 1000 SP

Personally sponsored: 100% of 1000 SP = 1000 SP × 4

YOU

A

B

C

D

Qualification: When you join LEO team by invitation of a LEO member you gain Basic Status straightaway.

Benefits:

Team Building Bonus – 5% on Level 1 BPs

Qualification: Accumulate 125SP within any 30 days Benefits:

Bonuses:

Team Building Bonus – 5% Level 1 + 5% on Level 2

Network Bonus – 10% on lesser team BPs

Matching Bonus – Up to 10% of 4 levels* Network Bonus

Network+Matching Bonus Cap: £500 weekly

*Upon full qualification

Qualification: Accumulate 500SP within any 30 days Benefits:Bonuses:Team Building Bonus – 5% Level 1 + 5% on Level 2Network Bonus – 10% on lesser team BPsMatching Bonus – Up to 15% of 6 levels* Network BonusReverse Matching Bonus – Up to 25% of 7 Uplines Network BonusNetwork+Matching Bonus Cap: £2,000 weeklyAwards:Business Ownership Award – £500Fast Start Award – £500 (first 30 days)Seed Award – 10% of your Network Bonus

*Upon full qualification

Qualification: Accumulate 1,000SP within any 30 days Benefits:Bonuses:Team Building Bonus – 5% Level 1 + 5% on Level 2Network Bonus – 10% on lesser team BPsMatching Bonus – Up to 20% of 8 levels* Network BonusReverse Matching Bonus – Up to 25% of 7 Uplines Network BonusNetwork+Matching Bonus Cap: £10,000 weeklyAwards:Business Ownership Award – £2,500Fast Start Award – £2,500 (first 30 days)Seed Award – 15% of your Network Bonus

*Upon full qualification

Qualification: Accumulate 5,000SP within any 30 days Benefits:Bonuses:Team Building Bonus – 5% Level 1 + 5% on Level 2Network Bonus – 10% on lesser team BPsMatching Bonus – Up to 30% of 10 levels* Network BonusReverse Matching Bonus – Up to 25% of 7 Uplines Network

BonusNetwork+Matching Bonus Cap: £15,000 weeklyAwards:Business Ownership Award – £5,000Fast Start Award – £5,000 (first 30 days)Seed Award – 25% of your Network Bonus

*Upon full qualification

Membership Status summary

Team building Bonus

Network Bonus

Matching Bonus

Reverse Matching

BOA Award

Seed Award

5% (L1) 5%+5%(L1+2) 5%+5%(L1+2) 5%+5%(L1+2) 5%+5%(L1+2)

10% 10% 10% 10%

10% (4L) 15% (6L) 20% (8L) 30% (10L)

25% (7Up) 25% (7Up) 25% (7Up)

£500 £2,500 £5,000

10% 15% 25%

Network+Matching bonus cap

£500 £2,000 £10,000 £15,000

£500 £2,500 £5,000Fast Start Award

BP flushing Every Sat 12 weeks 12 weeks 12 weeks 12 weeks

Marketing Plan Categories Bonuses Career Awards Entrepreneur Awards

Bonuses Team Building Bonus Network Bonus Matching Bonus Reverse Matching Bonus

Marketing Plan Categories

Team Building Bonus Summary:- Paid on the BPs of the products purchased by personally

sponsored members and their personally sponsored members

- 5% Level 1 + 5% on Level 2

Qualification: Every member qualifies (Basic Status 5% on L1 only)

Payment Frequency: Paid instantly

Earning Cap: No cap

Commissions

Marketing Plan Categories

YOU

A

Mr. A is at your level 15% Team Building Bonus of 1000 BP = 50 BP

Team Building Bonus - Example

- You sponsored Mr. A who purchased Professional package

£50

- Startup package = 125 BP

- Business package = 500 BP

- Professional package = 1000 BP

YOU

A

Mr. B is at your level 15% Team Building Bonus of 500 BP = 25 BP

Team Building Bonus - Example

- You sponsored Mr. B who purchased Business packageB

£25

- Startup package = 125 BP

- Business package = 500 BP

- Professional package = 1000 BP

Network Bonus Summary:- Paid on the BPs of products purchased by any member in

your team

- 10% of the lesser team BP

- 1:2 (or 2:1) ratio applied

Qualification: Bronze and above members

Payment Frequency: Paid weekly

Earning Cap: As per membership status

Commissions

Marketing Plan Categories

YOU

A

10% of lesser team BP10% of 6000 BP = 600 BP £600

Network Bonus - Example

- Lets assume Mr. A and his team has total 6,000 BPB

F

E

D

C

- Lets assume Mr. B and his team has total 12,000 BP

6,000 BP

12,000 BP

- Startup package = 125 BP

- Business package = 500 BP

- Professional package = 1000 BP

Matching Bonus Summary:- Paid on the Network Bonus earned by personally

sponsored members and so on

- Up to 30% till 10 levels deep

Qualification:1: Personal membership status Bronze and/or above

2: Number of personally sponsored Silver and/or above

Payment Frequency: Paid weekly

Earning Cap: As per membership status

Network Bonuses

Marketing Plan Categories

Reverse Matching Bonus Summary:- Paid on the Network Bonus earned by your upline

- Up to 25% till 7 Upline

Qualification: Silver and above members

Payment Frequency: When reach £100, bonus can be withdrawn to either online account or Seed award account

Earning Cap: No cap

Network Bonuses

Marketing Plan Categories

Career Awards Rank Awards National Profit-share Award Regional Profit-share Award Global Profit-share Award

Marketing Plan Categories

Rank Awards Rank awards are given on achieving

LEO ranks Members receives awards & Lion pins

on the next National, Regional or Global events.

Career Awards

Marketing Plan Categories

National Profit-share Award 5% of all national sales profit Qualification:All National Marketing Directors are qualified

Pool sharing by all National Marketing Directors

Payment frequency: Quarterly – awarded at our Global events

Career Awards

Marketing Plan Categories

Regional Profit-share Award

Career Awards

Marketing Plan Categories

2% of all regional sales profit Qualification:All Regional Marketing Directors are qualified

Pool sharing by all Regional Marketing Directors

Payment frequency: Quarterly – awarded at our Global events

Global Profit-share Award

Career Awards

Marketing Plan Categories

1% of all global sales profit Qualification:All Global Marketing Directors are qualified

Pool sharing by all Global Marketing Directors

Payment frequency: Annually – awarded at our Global events

Entrepreneur Awards Business Ownership Award Fast Start Award Seed Award Lion Award

Marketing Plan Categories

Business Ownership Award Awarded to members on achieving

different Membership Status Silver: £500 Gold: £2,500 Platinum: £5,000 Unlocked by hitting Seed Award threshold

Entrepreneur Awards

Marketing Plan Categories

Fast Start Award Awarded to members on achieving

different Membership Status in their first 30 days

Silver: £500 Gold: £2,500 Platinum: £5,000 Unlocked by hitting Seed Award threshold

Entrepreneur Awards

Marketing Plan Categories

Seed Award % on your Network Bonus paid weekly Silver: 10% Gold: 15% Platinum: 25% Threshold: £10K, £50K, £100K Early threshold: £5K (doesn’t unlock BOA and/or FSA)

Seed Award can only be given once

Entrepreneur Awards

Marketing Plan Categories

Lion Award When a member reaches Seed Award

threshold and withdraws his/her BOA, FSA & Seed Award, and is ready to start his/her own business, LEO could help them start their own business by investing in their businesses

Lion Award is given based on merit and risk assessment.

Entrepreneur Awards

Marketing Plan Categories

5%+5% Team Building Bonus (level 1 & 2)

10% Network Bonus (unlimited levels)

30% Matching Bonus (upto 10 levels)

25% Reverse Matching Bonus (7 uplines)

5% Rank Awards

8% Profit Sharing Awards (National, Regional & Global)

Business Ownership Award

Fast Start Award

Seed Award

Lion Award

Top of the world

Marketing plan highlights

BP: Stands for Bonus Points. Each product carry BPs that are used to calculate Network Bonuses

RP: Stands for Rank Points: Each product carry RPs that are used for Rank advancement

SP: Stands for Status Points: Each product carry SPs that are used for Status promotion

Accumulated BP: All the BPs from the time a member have joined till date Accumulated RP: All the RPs from the time a member have joined till date Accumulated SP: All the SPs from the time a member have joined till date Personal purchase: Products personally purchased for personal use Sponsor: A member who referred a new member to LEO Personally sponsored member: A new member whom you have referred to LEO Lion Code pack: One of the product packs offered by LEO Startup pack: One of the product packs offered by LEO Business pack: One of the product packs offered by LEO Professional pack: One of the product packs offered by LEO Membership Status: Level of membership in LEO. Achieved by accumulating SPs Bonuses: Income earned by building your network Team Building Bonus: Bonus earned on products purchased by personally

sponsored members

Glossary of terms

Network Bonus: Bonus earned on products purchased by your entire team Matching Bonus: Bonus earned based on the Network Bonus earned by your

personally sponsored and their personally sponsored team members Reverse Matching Bonus: Bonus earned based on the Network Bonus earned by

your sponsor and his/her sponsor up to 7 uplines. Earning Cap: Maximum limit of weekly earning Lesser team: The team which has lesser BPs as compared to the other Level 1: You personally sponsored members are your Level 1 Level 2: Members who are Personally sponsored by your personally sponsored

members are your Level 2 Career Awards: LEO members achieve several awards by building their career with

LEO Rank Award: On achieving higher ranks LEO awards its members with attractive

awards National Profit-share Award: On achieving the rank of National Marketing Director

you start taking share in the 5% National Profit-share pool. Regional Profit-share Award: On achieving the rank of Regional Marketing Director

you start taking share in the 2% Regional Profit-share pool. Global Profit-share Award: On achieving the rank of Global Marketing Director you

start taking share in the 1% Global Profit-share pool.

Glossary of terms

Lion Pin: Each member receive a LEO branded lapel pin as a recognition on achieving higher LEO rank

Entrepreneur Awards: LEO has designed these awards for the members to help them start their own business in the real world.

Business Ownership Award (BOA): This award provides initial investment into our members’ businesses.

Fast Start Award: This award is to reward those members who start their LEO business with great enthusiasm and speed.

Seed Award: This award provides our members with the seed money they need to help start their own business.

Lion Award: Once our members achieve their Business Ownership Award, Fast Start Award and Seed Award and are ready to start their own business they can present their business idea to LEO board for Lion Award. This award is given on the merit basis of how well written the business plan is and what is the potential of the business idea.

Glossary of terms