lessons in sustainability: a strategic approach in sustainability: a strategic approach ... kraft...
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Lessons in Sustainability: A Strategic Approach Deborah Hecker, VP Sustainability & CSR
February 2014
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3 –
A Strategic Perspective on Sustainability
1. Know Your Marketplace
2. Play to your Strengths
3. Focus Drives Performance
4. Align to Execute
Know your Marketplace 1
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5 –
Maintaining Our Sustainability Leadership
Global Sector Leader for the 9th time
2014 Sustainability Yearbook
Sodexo’s disclosure score increased in 2013 by 8 points from 72 last year to 80
Average has increased by only one point from 48 last year to 49 this year.
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6 –
What Our Clients Are Saying
Across sectors, a majority of executives interviewed identified sustainability as either “business-critical” or “important” to their businesses.
• Business and Industry • Canadian Companies
Critical
• Hospitals Critical if Cost-reducing or Important
• Universities • Senior Living Critical or “Nice to Have”
• Schools “Nice to have” or critical if short term ROI
Key Issues: Energy And Waste
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Sample of International Large Accounts with Carbon Targets Coca-Cola P & G HP Kraft Foods J & J Bank of America Microsoft Cisco Citi Unilever Nokia Orange Lafarge …
25% 100% 20% 15% 20% 30% 100% 40% 25% 50% 28% 20% 33%
7 –
What our Clients are Doing
55% of clients include
sustainability in contracts or as part of the RFP, up from
25% in 2010
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8 –
What Our Managers Are Saying Sustainability and CSR are Important to our Clients because:
1. Communication/PR/Reputation (60%)
2. Operational savings issue (53%)
3. Regulatory compliance (34%)
4. Global environment concern (33%)
5. Student/employee attraction and retention (27%)
6. Indoor environmental health (22%)
7. Boardroom issue (21%)
8. Security of supply (10%)
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Presentation Title Here– February 2014 9 –
What Third Party Research is Finding
The Conference Board October 2013 Report “The Link Between Brand Value and Sustainability” Study shows strong correlation between brand strength and sustainability
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10 –
CEOs See the Benefits and Opportunities
• 93% of CEOs see sustainability as important to the future success of their business
• 78% see sustainability as an opportunity for growth and Innovation
• And 80% see these issues as a route to competitive advantage in their industry
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11 –
CEOs See the Benefits and Opportunities
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12 –
What Can We Learn From Market Research
• Sustainability is of growing importance to our clients in all segments
• Energy and Waste are key issues • Clients are interested in potential for reputational benefits
and operational savings • Our clients look to us as a source of best practices to
achieve these benefits • Sustainability is another opportunity to help our clients
meet their strategic challenges
Play to your strengths 2
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14 – Brand Identity Webinar – February 2013
Our mission, which has remained unchanged for 45 years, is twofold: • Improve Quality of Daily Life of our employees and all whom we serve • Contribute to the economic, social and environmental development of the communities, regions and countries in which we operate
In our DNA
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15 –
Sustainability approach designed to leverage unique strengths
Global Scale and Scope Service Spirit
A People Company
With Over 100 Services
Focus Drives Performance 3
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17 –
A Global Plan
BETTER TOMORROW PLAN
Contribute to local communities
Develop our employees and
promote diversity
Promote nutrition, health and wellness
Protect the environment
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18 –
NorAm Strategic Focus Through FY15
SEAFOOD
ENERGY
WASTE
COMMUNITY PURCHASES
30% of food is purchased in your community from local producers or small businesses
100% of fish and seafood is sustainable
EGGS
100% of shelled eggs are cage-free (July, 2014)
50% of all accounts have a carbon footprint reduction program
100% of all accounts have an organic and non-organic waste reduction program
Promote WELLNESS EDUCATION
Mindful is in place at 2500 accounts
HEALTHY CHOICES
NUTRITIONAL CRITERIA
100% of accounts offer a minimum of 20% entrée choices that meet our standard nutritional criteria for sugar, salt and fat
100% of accounts have educational programming about healthy lifestyle habits
Promote Health and Wellness
Source and Promote Sustainable, Local and Fairly Traded Products
Reduce Energy and Waste
BALANCED MEALS 100% of accounts offer a minimum of 20% vegetarian entrée choices
55% of coffee and 50% of tea is fairly and responsibly traded
COFFEE AND TEA
Align to Execute 4
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20 –
From Strategy To Action
Global BTP NORAM
Initiatives and
Objectives
Customer Comms.
Internal Education/ Alignment
Offer Design
Product Selection
Onsite Operations
w Supply Management
w Solution Center
w Facilities Management Teams
w Solution Center
Performance Measurement
Insight from Governance and
Executive Advisory
Committees
w Support from EAC, Sustainability Leads, SEED
Market and Competitive Research
External Advisory Scientific Insights
Creates value through business
development, thought
leadership, enhance and
protect the brand
w Sales Council, PR
Benefits from cost savings, increased
purchasing compliance, client service and value
UNDERSTANDING OUR CARBON FOOTPRINT… TODAY
21 –
INTERVENTIONSREDUCING OUR
CARBON EMISSIONS
OWNED & LEASED SPACES
1.3%
CLIENT SITES
44% SUPPLY CHAIN
55.3%
INTERVENTIONS REDUCING OUR CARBON FOOTPRINT
22 –
INTERVENTIONSREDUCING OUR
CARBON EMISSIONS
• Better Tomorrow Plan Carbon Footprint Reduction Program • EndoCube + Waste Watch + Equilunch • Roth Bros + NorAm Solution Center
projections • Top supplier targets
Key commodity Best Management Practices
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23 –
Waste Toolkit for Daily Management Practices
Daily Management Practices
Waste Toolkit
81% of accounts in NORAM reduce organic waste through equipment and process changes, such as tracking kitchen waste, serving appropriate portions, and adjusting ordering.
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24 –
SMART: 125 Best Practices
• Sodexo is promoting efficiency at 500 client locations with SMART.
• From a library of 125 best practices, SMART generates a customized sustainability action plan for each account.
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25 –
SODEXO 360® A COMPLETE PERSPECTIVE ON ENERGY AND SUSTAINABILITY
Sodexo 360® is more than a “feel good” program. It is a concrete way to achieve your sustainability objectives that is adaptable, allowing us to take a more dynamic approach to ensuring your success.
26 –
Canada Acadia University Profitably reduced carbon footprint by 4200 tonnes
United Kingdom and Ireland 19% per production tonne
China - Nokia
1,100 tonnes carbon reduction
France Le Delta
Energy savings 860 tonnes
Reducing carbon emissions to create value
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27 –
Case Study: Verizon
• Roth partnered with Verizon to upgrade their HVAC management
• Achieved 15% energy reductions at 50 pilot sites.
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28 –
Roth manages Office Max’s HVAC maintenance and energy monitoring.
Challenge: • Office Max faced with
consistent utility cost increases.
Goals: • Provide multimillion cost
savings. • Allow Office Max to focus on
store openings and serving customers.
Case Study: Office Max
Leader in office products and services with 800 stores nationwide.
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29 –
Case Study: Simon Property Group SPG Goal: • Install an enterprise-level energy
management system throughout its property portfolio.
Outcome: • Potential of saving 15%
annuallyon Simon’s entire energy spend for HVAC and lighting.
• Simon received the ENERGY STAR® “Partner of the Year” award and is the first REIT to win this in the last five years.
Simon Property Group: largest public U.S. real estate company
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30 –
Join Us: Follow Spotlight on Sustainability
Spotlight on Sustainability
Subscribe at: http://www.sodexosurveys.com/survey/72958/69c3/
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