let the visuals do the talking: social media storytelling

Data protection 2013

Friday 8 February

#dmadata

Supported by

Let the visuals do the talking: social media storytellingWednesday 18 September 2013, Getty Images Gallery#dmasocial

8.30am Registration and breakfast

9.00am Welcome from the ChairTim Pritchard, Head of Social Media, Manning Gottlieb OMD

9.10am Social photography and visual storytellingGuy Merrill, Art Director, Getty Images

9.35am 10 non-fashion or footwear brand Instagram accounts to follow for inspiration

Jamie McQuary, Marketing Manager – digital and social media, Starbucks UK

9.45am The irresistible rise of the selfie!Richard Norton, Senior Copywriter, Indicia

10.10am Creativity that Scales

Yutaro Kojima, Creative Strategist, facebook

10.35am Panel Discussion

11.15am Close

Agenda

Welcome from the ChairTim Pritchard, Head of Social Media, Manning Gottlieb OMD

User: getty-guest

Password:

gettyguestnet

Hashtag:

#DMASocial

#LFW

@MPSinthesky

Source: Twitter @MPSinthesky

Source: Samsung/Cheil Worldwide http://www.samsung.com/uk/wearedavidbailey/

Source: http://forgave.tumblr.com/

Social photography and visual storytellingGuy Merrill, Art Director, Getty Images

SOCIAL

GUY MERRILL

Art Director

London

VISUAL

STORYTELLING

PHOTOGRAPHY &

Susan Sontag

Personal Photography

In domestic culture, photography conventionally

has a place as a time machine, a device for remembering.

David Bate, The memory of photography

Personal Photography

‘You press the button, we do the rest.’

Kodak, 1888

The Rise of the Amateur

Panasonic LUMIX Camera TV Commercial, 2010/2011

Photo Sharing

Mobile Photography

‘The iPhone is the snaphot camera of today.’

Annie Leibovitz, Photographer

Social Photography

‘Instagram Today: 150 Million People’, blog.instagram.com

‘We're building Instagram to allow you to experience moments

in your friends' lives through pictures as they happen.

We imagine a world more connected through photos.’

Instagram, 2012

‘… the act of taking a photograph is no longer about the image

at all, it’s about participation.’

Richard Banks, Microsoft Research

Collaboration

www.whatmakeslovetrue.com

captureeuphoria.benjerry.com

captureeuphoria.benjerry.com

Comodo Instagram Menu

AUTHENTICITY

2007 2012

2007 2012

2007 2012

2007 2012

2004 2012

Flickr // Getty Images

Getty Images Want

CULTURAL

RELEVANCE

wearethe99percent.tumblr.com

#Obama2012

www.dayonestories.com

http://www.youtube.com/watch?v=kYofm5d5Xdw

wearethe15percent.com

www.expedia.com/p/info-other/findyours.htm

curve.gettyimages.com

Thank you

10 non-fashion or footwear brand Instagram accounts to follow for inspirationJamie McQuary, Marketing Manager – digital and social media, Starbucks UK

+105,000 Followers

+61,000 Followers

+254,000 Followers

+18,000 Followers

+157,000 Followers

+189,000 Followers

+71,000 Followers

+85,000 Followers

~107,000 Followers

+211,000 Followers

The irresistible rise of the selfie!Richard Norton, Senior Copywriter, Indicia

© Indicia

#ISTHESELFIEHEALTHY

© Indicia

#YOUCANDOIT

© Indicia

#DMASELFIE

© Indicia

#ITSOKTOPHUB

© Indicia

#EARLYSELFIE

© Indicia

#ORIGINALTHINKER

© Indicia

#NUMEROUNO

© Indicia

#IMABELIEBER

© Indicia

#NUMBERCRUNCHING

© Indicia

#THEWORD

© Indicia

#WTF

© Indicia

#BAECAUGHTMESLIPPIN

© Indicia

#CLASSICMEME

© Indicia

#EXTREMECATMEME

© Indicia

#EMPOWERMENT

© Indicia

#PROJECTION

© Indicia

#AFFIRMATION

© Indicia

#KLAXON

© Indicia

#COMPETITIONME

© Indicia

#BANDWAGON

© Indicia

#ACKNOWLEDGEME

© Indicia

#RESPECTME

© Indicia

#UNDERSTANDME

© Indicia

#CELEBRATEME

© Indicia

#GOBEYOND

© Indicia

#WINNERS

© Indicia

#LOSERS

© Indicia

#NATURALORDER

© Indicia

#SORRYCLIVE

© Indicia

#HERETOSTAY

© Indicia

#EMBRACE

© Indicia

#DMASELFIE

© Indicia

#THANKYOU

Creativity that ScalesYutaro Kojima, Creative Strategist, facebook

Not Available

Panel Discussion