let the visuals do the talking: social media storytelling
DESCRIPTION
With Instagram introducing video and facebook continuing to baffle brands with where imagery fits into EdgeRank there’s no better time to attend the DMA’s annual social media breakfast. Join us at Getty Images' London gallery on Wednesday 18 September for a masterclass on visual storytelling using social media. Focusing on visual storytelling in social media, this event is perfect for brands and agencies alike and will include insightful presentations, debate and time for a panel Q&A. Prepare to be amazed and entertained: Facebook's creative strategist Yutaro Kojima talks big data, the power of Feed, why images matter on Facebook and reveals how some of the most innovative brands win on Facebook. Starbucks UK's digital and social marketing manager, Jamie McQuary reveals 10 non-fashion or footwear brand Instagram accounts to follow for inspiration. Guy Merrill, art director at Getty Images will be painting a picture of the impact of social media on brands’ use of photography and how social and mobile advances are influencing advertising and marketing. It’ll include examples of how brands are using photography socially and how they are harnessing their customers’ ability to take photos. Richard Norton, senior copywriter at Indicia examines the cult of the selfie and explores the potential it offers your brand to engage ever deeper with your audience in a lively interactive session.TRANSCRIPT
Data protection 2013
Friday 8 February
#dmadata
Supported by
Let the visuals do the talking: social media storytellingWednesday 18 September 2013, Getty Images Gallery#dmasocial
8.30am Registration and breakfast
9.00am Welcome from the ChairTim Pritchard, Head of Social Media, Manning Gottlieb OMD
9.10am Social photography and visual storytellingGuy Merrill, Art Director, Getty Images
9.35am 10 non-fashion or footwear brand Instagram accounts to follow for inspiration
Jamie McQuary, Marketing Manager – digital and social media, Starbucks UK
9.45am The irresistible rise of the selfie!Richard Norton, Senior Copywriter, Indicia
10.10am Creativity that Scales
Yutaro Kojima, Creative Strategist, facebook
10.35am Panel Discussion
11.15am Close
Agenda
Welcome from the ChairTim Pritchard, Head of Social Media, Manning Gottlieb OMD
User: getty-guest
Password:
gettyguestnet
Hashtag:
#DMASocial
#LFW
@MPSinthesky
Source: Twitter @MPSinthesky
Source: Samsung/Cheil Worldwide http://www.samsung.com/uk/wearedavidbailey/
Source: http://forgave.tumblr.com/
Social photography and visual storytellingGuy Merrill, Art Director, Getty Images
SOCIAL
GUY MERRILL
Art Director
London
VISUAL
STORYTELLING
PHOTOGRAPHY &
Susan Sontag
Personal Photography
In domestic culture, photography conventionally
has a place as a time machine, a device for remembering.
David Bate, The memory of photography
Personal Photography
‘You press the button, we do the rest.’
Kodak, 1888
The Rise of the Amateur
Panasonic LUMIX Camera TV Commercial, 2010/2011
Photo Sharing
Mobile Photography
‘The iPhone is the snaphot camera of today.’
Annie Leibovitz, Photographer
Social Photography
‘Instagram Today: 150 Million People’, blog.instagram.com
‘We're building Instagram to allow you to experience moments
in your friends' lives through pictures as they happen.
We imagine a world more connected through photos.’
Instagram, 2012
‘… the act of taking a photograph is no longer about the image
at all, it’s about participation.’
Richard Banks, Microsoft Research
Collaboration
www.whatmakeslovetrue.com
captureeuphoria.benjerry.com
captureeuphoria.benjerry.com
Comodo Instagram Menu
AUTHENTICITY
2007 2012
2007 2012
2007 2012
2007 2012
2004 2012
Flickr // Getty Images
Getty Images Want
CULTURAL
RELEVANCE
wearethe99percent.tumblr.com
#Obama2012
www.dayonestories.com
http://www.youtube.com/watch?v=kYofm5d5Xdw
wearethe15percent.com
www.expedia.com/p/info-other/findyours.htm
curve.gettyimages.com
Thank you
10 non-fashion or footwear brand Instagram accounts to follow for inspirationJamie McQuary, Marketing Manager – digital and social media, Starbucks UK
+105,000 Followers
+61,000 Followers
+254,000 Followers
+18,000 Followers
+157,000 Followers
+189,000 Followers
+71,000 Followers
+85,000 Followers
~107,000 Followers
+211,000 Followers
The irresistible rise of the selfie!Richard Norton, Senior Copywriter, Indicia
© Indicia
#ISTHESELFIEHEALTHY
© Indicia
#YOUCANDOIT
© Indicia
#DMASELFIE
© Indicia
#ITSOKTOPHUB
© Indicia
#EARLYSELFIE
© Indicia
#ORIGINALTHINKER
© Indicia
#NUMEROUNO
© Indicia
#IMABELIEBER
© Indicia
#NUMBERCRUNCHING
© Indicia
#THEWORD
© Indicia
#WTF
© Indicia
#BAECAUGHTMESLIPPIN
© Indicia
#CLASSICMEME
© Indicia
#EXTREMECATMEME
© Indicia
#EMPOWERMENT
© Indicia
#PROJECTION
© Indicia
#AFFIRMATION
© Indicia
#KLAXON
© Indicia
#COMPETITIONME
© Indicia
#BANDWAGON
© Indicia
#ACKNOWLEDGEME
© Indicia
#RESPECTME
© Indicia
#UNDERSTANDME
© Indicia
#CELEBRATEME
© Indicia
#GOBEYOND
© Indicia
#WINNERS
© Indicia
#LOSERS
© Indicia
#NATURALORDER
© Indicia
#SORRYCLIVE
© Indicia
#HERETOSTAY
© Indicia
#EMBRACE
© Indicia
#DMASELFIE
© Indicia
#THANKYOU
Creativity that ScalesYutaro Kojima, Creative Strategist, facebook
Not Available
Panel Discussion