lift social 2016: uri bar-joseph - the blueprint for social success

The Blueprint for Social Success:Setting the Foundation for a Breakthrough Year

Uri Bar-Joseph | Simply Measured

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Excellence starts with solid foundations

When I was young, I had to learn the foundations of basketball. You can have all the physical ability in the

world, but you still have to know the foundations.- Michael Jordan

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Strategy Programs Measurement

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@uribarjoseph | #LIFTSocial

Strategy

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CompanyCustomers Competitors Collaborators Context/ Conversations

Channels Content Campaigns

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Who

What When

WhereWhy ???

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Customers

Who

What

When

Where

Why

Speaker:

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Your Plan

Channels

Content

Campaigns

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Programs

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What marketers are saying

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Maintenance &Management

Day in a life

Running campaigns

Answering (stupid)

questions

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The Social Marketing “Sophistication” CurvePo

tent

ial B

usin

ess

Val

ue

Sophistication

Social Management

Social Campaigns

Publishing

CommunityBuilding

ResponseManagement

Profiles

PlannedCampaigns

Real-timeCampaigns

WOMCampaigns

Integrated Marketing Campaigns

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Measurement

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You only improve what you measure…

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@uribarjoseph | #LIFTSocial

@uribarjoseph | #LIFTSocial

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Marketing

Brand

Attitude Awareness

Active association

Passiveassociation

Sentiment/Traits

Exposure Repetition

Reach Impressions

Demand(Sales)

Connections Action

Offers/Promotions

Conversions

Targeting Messaging

Objective

Goal

How to

Keymetrics

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Know your KPIs

Mentions

Profiles

PublishingCommunityBuilding

ResponseManagement

PlannedCampaigns

Real-timeCampaigns

WOMCampaigns

Integrated Marketing Campaigns

Followers Engagement,Sentiment

Mentions,Response rate,Response time

All in campaigns,plus:per influencerper topics

Conversioncontribution

EngagementImpressionsConversionsSOVSentiment

Per campaignPer contentPer postPer media typePer Channel

SOVcontribution

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Putting it all together

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The blueprint for social success

SOVcontribution

QUESTIONS

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