linkedin for personal branding

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LinkedIn For Personal Branding

#DYPB14    @Socially_Good  

Agenda

Why personal branding matters

Why online matters

LinkedIn

Tips & tricks

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Personal Branding •  Is  not  just  for  celebri0es  

•  Is  not  your  job  0tle  

•  Is  not  just  what  you  think  you  are  best  at  

•  Is  PERSONAL  as  well  as  professional    

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Words you would use to describe yourself

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Words  others  would  use  to  describe  you  

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GOOGLE When did you last

Yourself?

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SO WHAT?

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Social Media affects hiring decisions

“We’ve  been  watching  you  online  for  the  last  6  

months.”  

What  did  my  friends  boss  say  to  him  during  their  interview?  

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WHERE TO START?

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LinkedIn

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3 STEP PROCESS

1. Get Found 2. Attract & Engage 3.  Stand Out

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FAMILIAR?

EVERY 2 seconds a new person joins LinkedIn

“I started my LinkedIn profile…but never finished it.”

“I have a profile, but nothing ever happens because of it”

“My profile is out of date/embarrassing/boring”

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BEFORE à

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Get Found – Headline

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1. Get Found - Headline

1. Showcase your specialty, value proposition, or your “so what?”

2. Speak directly to the audience you want to attract

3. Be specific

4. Get your KEYWORDS in there

5. Be creative!

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Now YOU try! 120 characters

More than a job title

Showcases your VALUE

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Users with complete profiles are 40 x more likely to receive opportunities through LinkedIn

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Your  industry  and  loca0on  

An  up-­‐to-­‐date  current  posi0on  (with  a  descrip0on)  

Two  past  posi0ons  

Your  educa0on  

Your  skills  (minimum  of  3)  

A  profile  photo  

At  least  50  connec0ons  

What makes your profile complete?

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2. Get Found – Profile Picture

Who  is  this  person?  

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2. Get Found – Profile Picture

Party  picture!    

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Get Found – Profile Picture

Can’t  see  his  face  

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2. Get Found – Profile Picture

Trouble  following  instrucFons?    

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How To Be Better

•  Be solo •  Dress for the job you

want •  Convey energy &

personality •  Posture � Smile

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• SEO rich keywords

• Speaks to your audience

• Showcases your knowledge

THE SUMMARY SECTION

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Attract & Engage

Mistakes people make:

Your summary reads like a dull resume

Full of buzz-words

Focus is on your job and not you as a rounded individual

Out of date

No easy way for people to get in touch with you

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3. STAND OUT

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• Videos

• Images

• Presentations

3. Stand Out - LINKEDIN GOES VISUAL

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3. Stand Out

Status updates:

• Sector information

• Show love and passion for your work / area of passion

• Enable and encourage others

• Deliver on your personal brand

Today you’ll leave DYPB with a clear idea of what you should be communicating

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4. TIPS & TRICKS

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Use online content curation tools

•  Google Alerts

•  Feedly

•  Scoop It

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Use scheduling tools

•  Hootsuite

•  Buffer

•  Social Oomph

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rue elpful nteresting ecessary ind

Reminder

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ALMOST ANYTHING YOU POST ONLINE CAN BE FOUND

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MAKE SURE YOU CONTROL THE MESSAGE

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Winning in the workplace means knowing

who you are , where your greatest strengths lie , & how to differentiate yourself.

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