location-aware technology could turn us back into location-aware people - nokia world 2011
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Company Confidential
Location-Aware Technology Could Turn Us Back Into Location-Aware People Michael Halbherr EVP, Nokia Location & Commerce
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Silouette of city
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First Phase of mobility Fixed line to mobile
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Second Phase of mobility Fixed internet to mobile
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Third Phase of mobility Connecting with the real world
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Company Confidential
The bridge between the virtual and the real
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Company Confidential
Company Confidential
The value of the Third Phase is real world knowledge
What is popular?
Am I on time?
How long will it take to get there?
Where’s the best place to go here?
What’s the best way to get there late afternoon?
What happens here at weekends?
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Creating the Third Phase
Company Confidential
Creating the Third Phase
Learning Platform
Sensed Behaviour
Real-World Computable
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01 Index
Creating the Third Phase
Real-World Computable
CREATING A COMPUTABLE MODEL OF THE REAL WORLD
02 Platform
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An Index of the things in the world
Real world computable
01 Index
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Future maps: From mapping to mapping the real world
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Making the real world computable
Real world computable
02 Platform
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Platform
Content
Directions/Guidance Mapping Places/Search
Smart Data
Devices
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Real world computable
2.4 million changes per day
400 map attributes
13 countries with traffic
38 million km of road network
10 billion probe points per month
100 million uses per day (via NAVTEQ Map)
450 cities in 44 countries with transit
430 cities with pedestrian functionality
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GATHERING DATA IN THE REAL WORLD
01 Sensors
Sensed Behavior
CREATING A COMPUTABLE MODEL OF THE REAL WORLD
02 Experiences
Creating the Third Phase
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Sensed Behaviour
02 Sensors
Sensed
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Company Confidential
Sensed Behaviour
02 Experiences
Behaviour Drive
Traffic Transit Live View Nearby Maps Tracks Pulse
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Map to drive
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Map to drive
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Map to drive
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Map to drive
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Map to drive
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Discover through friends
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Explore Pulse, places and people on the map
Discover through friends
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Discover through friends
Explore places from a Pulse
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Discover through friends
See real world popularity and related places
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Discover through friends
Easily share or arrange to meet there
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Navigate to the place, seeing friends on way
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Discover through friends
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Experiences
Objects are acted on
• View • Comment • Navigate to • Add to map… • Save • Favourite • Share • Check-in at • See inside / A/R view • Find similar • Find related…
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Company Confidential
Real-World Computable
Creating the Third Phase
Learning Platform
KNOWLEDGE FOR THE REAL WORLD
Sensed Behaviour
Smart Data, Real World
Answers
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Company Confidential
Learning platform Traffic analytics
85% of traffic is predictable
Adjacent Road Sections
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Company Confidential
Company Confidential
Company Confidential
Company Confidential
Third Phase of mobility
MOBILISING INTERNET
CONNECTING TO THE REAL WORLD
MOBILISING COMMUNICATION
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The Third Phase
Google indexed the virtual world.
Analysing a trillion web clicks and links allows Google to find exactly the right web page.
Virtual World
Doing the same for the Real World is the opportunity of the 21st century.
The sensors in our devices, carried all over the planet and recording activities around objects, are how we will achieve this.
Real World
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