magento capabilities, presentation from magenable - melbourne magento ecommerce consultancy

Prepared by Alexander Levashov, Magenable.com.au

Why select Magento as your eCommerce platform?

Image creidits-

Geoffrey Whiteway

Magento eCommerce at glance

• Open source eCommerce platform

• 45% market share in Australia, 30% worldwide – used by over 200,000 merchants

• “Challenger” in Gatner Magic Quadrant 2014

• Community (free) and Enterprise editions

• Solution that you own rather than rent – no transaction fees – lower cost of ownership

• Since 2011 Magento is part of eBay Inc.

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Underlying technologies

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Based on open-source technology stack

Linux

Flexibility Scalability Speed Lower cost of

ownership

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Selected Aussie Magento merchants

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Magento ecosystem

• 6,000+ extensions on Magento Connect

• Worldwide

– 300+ official partners

– 3,500+ certified developers

• Melbourne/VIC

– 6 official partners

– 37 certified experts (developers and specialists)

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Magento roadmap

• Current versions

– Community Edition 1.9.1

– Enterprise Edition 1.14.1

• Next big step – Magento 2 (developer beta - end of 2014)

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What can be not easy with Magento?

• It is complex system and requires time to learn

• High-load stores require right architecture and infrastructure

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MAGENTO MOST IMPORTANT FEATURES FOR CUSTOMERS

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Layered navigation with dynamic filters

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Powerful search (EE)

• Auto-complete

• Auto-suggest

• Typo-friendly

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Product comparison

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Product reviews and ratings

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Customer accounts

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• Order history with easy reorder

• RMA (EE)

• Wish lists

• Persistent shopping cart

Flexible checkout

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• Multiple payment options

• Multiple shipping options

• Guest checkout

• One page (EE) and accordion check-out

MAGENTO MOST IMPORTANT FEATURES FOR MARKETERS

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Customer acquisition

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• SEO-friendly

• Integration with many popular eDM systems (extensions)

• Google eCommerce tracking integration

• Google sitemap

• External marketplaces integration (extensions)

• Wishlists

Promotional tools-1

• Flexible pricing rules

– Catalogue

– Shopping cart

• Coupons

• Tier pricing

• Special price, MAP

• New items

• Free shipping (with possible min $)

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Promotional tools-2

• Up-sell, cross-sell, related products

• Auto-generated coupons

• Customer groups

• Advanced segmentation (EE)

• Dynamic rule-based product relations (EE)

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Retention tools

• Abandoned cart report

• Automated email reminders (EE)

• Reward program (EE)

• Private sales (EE)

• Gift registry (EE)

• Store credits (EE)

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Flexible product types

• Simple

• Configurable

• Grouped

• Bundle

• Virtual

• Downloadable

• Gift cards (EE)

• Custom options

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Site management • Multiple websites from

single instance

• Multiple languages

• CMS

• Batch import/export

• Scheduled import/export(EE)

• Advanced reports

• Flexible admin roles/permissions

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Extendibility and customization • Over 6,000 extensions

and design themes

• The most customizable platform

• API for integration with other systems

• Mobile website and app

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Need help to plan, scope and implement Magento eCommerce for your business? Talk to us!

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Contacts: Magenable Alexander Levashov, Business Director Phone: +61 (0)401 744 597 Website: www.magenable.com.au Email: alex@magenable.com.au