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Mainstreaming Renewable Materials for Sustainable Consumer Products
Pete He, PhDSenior Research Fellow - SustainabilityHenkel Consumer Goods Inc.
Platts 2nd Annual Renewable Chemicals Houston, October 18-19, 2012
October 15, 2012 Renewable materials in consumer productsSlide 2
1. Henkel and our response to the sustainability challenge
2. Leading with eco-innovation in our products and supply chains
3. Collaboration is the key factor for our future success
Contents
October 15, 2012 Renewable materials in consumer productsSlide 3
Henkel around the world at a glance
136 years of brand experiences
15.6 billion euros sales in 2011
~ 47,000 employees worldwide
October 15, 2012 Renewable materials in consumer productsSlide 4
Three Areas of CompetenceA global leader in brands and technologies
Laundry & Home Care
Adhesive TechnologiesBeauty Care
4
October 15, 2012 Renewable materials in consumer productsSlide 5
Three areas of competenceHenkel in North America
Adhesive Technologies
Laundry & Home Care Beauty Care
October 15, 2012 Renewable materials in consumer productsSlide 6
Sustainability … a long-term commitment at Henkel
Examples of recent external recognition:
Sector leader in DJSI six year in a row (2007-2012)
October 15, 2012 Renewable materials in consumer productsSlide 7
The sustainability challenge
October 15, 2012 Renewable materials in consumer productsSlide 8
Achieving more with less: Our 20-year goal
• Become three times more efficient• Triple the value we create for the footprint made by our
operations, products and services.
October 15, 2012 Renewable materials in consumer productsSlide 9
Performance
Safetyand Health
Water andWastewater
Materialsand Waste
Energyand Climate
SocialProgress
Delivermore value
at a reducedfootprint
More value
Reduced footprint
More social progress and better quality of life
15% less energy per production unit
10% more NES per production unit
20% saferper million hours worked
15% less water per production unit
15% less waste per production unit
Efficiency: + 30% by 2015
October 15, 2012 Renewable materials in consumer productsSlide 10
1. Henkel and our response to the sustainability challenge
2. Leveraging renewable materials in products and supply chains
3. Collaboration is the key for our future success
Contents
October 15, 2012 Renewable materials in consumer productsSlide 11
More with less – renewable materials in our innovation history: an example of Henkel laundry care products in EU
PhosphateFree formula
1983
October 15, 2012 Renewable materials in consumer productsSlide 12
Materials andWaste
Energy andClimate
Water andWastewater
Raw materials Production Logistics Retailing Use Disposal
Footprint
Performance
Health and Safety
Social Progress
Value
GWP ofRaw Materials
PackagingReduction
WaterIncorporated
Wash Loads per Pallet
CO2Emissions
EasyHandling
Efficiency inWarehouse
StricterLabeling
WashingPerformance
EasyHandling
Dosage
WashingTemperature
Water usedper Machine
LessPlastics
Recyclability
Example: use of the toolkit for project evaluation vs. benchmark
Henkel Sustainable Consumption IndexA balanced approach in selection and decision
October 15, 2012 Renewable materials in consumer productsSlide 13
Measure and report sustainability improvements• Henkel efforts in eco innovation to elevate sustainability baseline
– A science-based approach covering performance, footprints and social progress– Addressing all key areas in business value chains and product life cycles– Driving projects through INNOGATE with senior executives as gatekeepers
October 15, 2012 Renewable materials in consumer productsSlide 14
Upgrade our sustainable product portfolio (2008-2012)
Leverage naturally-sourced, renewable, and biodegradable materials in our sustainable products
• Superior or equal performance
• Safer to handle and use by consumers
• Environment harmful wastes after use
More
Less
October 15, 2012 Renewable materials in consumer productsSlide 15
Eco-innovationIdentify and optimize all key aspects of our supply chains
October 15, 2012 Renewable materials in consumer productsSlide 16
Understanding the right sustainability choicesExample: palm and palm-kernel oils and derivatives• Naturally-sourced commodity ingredients broadly used in many products• Supply challenged by increasing demands and environmental concerns.
Example: Surfactants derived from PO/PKO in detergents
October 15, 2012 Renewable materials in consumer productsSlide 17
• Extensive LCA analysis has been completed across a range of vegetable oils*
• Palm oil (PO) is potentially the most sustainable oil among commercial vegetable oils
Fats & oils: environmental impact
* Dr. Erich E. Dumelin, “Life Cycle Assessment of Palm Oil and Vegetable Oils”, SCI, www.soci.org
PO: high production yield, low agrochemical demand
October 15, 2012 Renewable materials in consumer productsSlide 18
The Roundtable on Sustainable Palm Oil
• CPG companies collaborate to do it right• Henkel developed the certification plan of palm kernel oil and was the
first company to purchase these certificates
October 15, 2012 Renewable materials in consumer productsSlide 19
Purex® Natural Elements ™ Sustainability Features
* Biodegradable in 28 days (OECD 301)
• 95% naturally‐sourced ingredients (palm and/or coconut based surfactants; naturally softened water; fragrance extracts)
• 2x concentrated formulas – 2x loads in same package
• 53% less packaging overall (vs. 1x)– >25% recycled resin– 54% less plastic– 58% less corrugate
• Biodegradable ingredients*
• No unnecessary dyes
• DfE designation from EPA – Feb 2008
October 15, 2012 Renewable materials in consumer productsSlide 20
Removed –• Polyethylene Glycol 8 (Petroleum derived)
Replaced with –• Decyl Glucoside(Corn-derived)
Dial® Body Wash Patented Formula
Clinical Properties Material Properties
Mildness Potential- In vitro Zein assay- Clinical assessments
Low % Solids- Naturally-sourced renewable ingredients- Low % Total Carbon- Biodegradable ingredients
Consumer Performance Grade- Lather- Skin-Feel
Consumer Properties
Example:
October 15, 2012 Renewable materials in consumer productsSlide 21
Eco-innovationIdentify and optimize all key aspects of our supply chains
October 15, 2012 Renewable materials in consumer productsSlide 22
Understanding the right sustainability choicesCold water laundry detergents – save energy in use
• Innovative chemistry and bio-chemistry can deliver parity cleaning performance in cold water
• e.g., leveraging novel bio-enzymatic cleaning technologies
• Consumer habit and practice have significant sustainability impacts on the intended energy saving – users have to switch the knob!
October 15, 2012 Renewable materials in consumer productsSlide 23
Natural Personal Care Barriers
Traditionally natural products have not met
key barriers to trial
WHY?
Although... only 14% have become exclusive users
64% consumers have tried natural
personal careproducts
Source: Mintel Natural and Organic Personal Care Products, March 2010 (2010-2011 Forecasted)Includes: Facial care, body care, oral care, soap and bath, deodorant and baby products using natural and/or organic ingredients
October 15, 2012 Renewable materials in consumer productsSlide 24
Natural Product Purchase Barriers
Price
Performance
Unknown Brand
Availability
Personal Care
Natural Product Purchase Barriers
Source: Mintel Natural and Organic Personal Care Products, March 2010 (2010-2011 Forecasted)
October 15, 2012 Renewable materials in consumer productsSlide 25
Henkel products based on naturally-sourced and renewable formulation ingredients
• Key factors for those products’ successes in the marketplace
Superior or at least parity performance
Line Priced
Trusted Brand Mass Aisle
October 15, 2012 Renewable materials in consumer productsSlide 26
1. Henkel and our response to the sustainability challenge
2. Leading with eco-innovation in our products and supply chains
3. Collaboration is the key factor for our future success
Contents
October 15, 2012 Renewable materials in consumer productsSlide 27
Henkel Multi-Functional Adhesive makes paper-based products more sustainable
October 15, 2012 Renewable materials in consumer productsSlide 28
Working with industrial partners on bio-surfactants research and development• Henkel has applied sophorolipids surfactant in some of its glass
cleaning products in Europe for its promising environmental and performance benefits
• The cost over performance ratio of bio-surfactants is a major hurdle for commercialization
• Need industry’s collective commitments to improve technology, scale up production, increase demand, and educate consumers
October 15, 2012 Renewable materials in consumer productsSlide 29
• Key focus areas• Novel sustainable technologies• Life cycle analysis, eco-innovation measurement tools• Dynamics of consumer habits and practice
Partnering with major academic institutions
October 15, 2012 Renewable materials in consumer productsSlide 30
Academic-industrial collaboration Center for Particulate and Surfactant Systems
• Green surfactant initiative for future industrial applications – aimingfor better performance and less environmental impact
Examples:• Novel surfactants / production technologies based on synthetic biology• Green surfactant blends vs. conventional benchmarks• Synergistic surfactant - enzyme interaction
Modular Geneticsbio-surfactants
October 15, 2012 Renewable materials in consumer productsSlide 31
A future glimpse: The Algae EconomyIn collaboration with ASU, we are asking –
Can algae or cyanobacteria photosynthesis be an effective alternative route to produce bio-based chemicals for CPG products?
• Recapture CO2 from power generators or from the atmosphere?
• High-yield bioreactors turn algae into C12-C18 fatty matters?
October 15, 2012 Renewable materials in consumer productsSlide 32
Summary: engage sustainability partnership throughout different parts of our business value chain
• Joint eco innovation Provide key competitive advantages throughout product life cycle
• Academic partnersDevelop novel tools w/ creative minds (e.g., at ASU and UARK)
• Industrial partners in the supply chainAcquire science-based applications for core businesses w/ common metrics
• Civil society inclusionEnhance credibility/transparency and gain public support
• Education and consumer engagementChange attitudes and behavior in the marketplace
Thank you!
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