make it happen 2011

Make It Happen

A Publication of Harvard Undergraduate Women in Business

Rachel Zoe

An exclusive interview with the celebrity stylist and

fashion designer

Ann Shoket

FEATURING

Editor-in-Chief of Seventeen Magazine

BREAKING INTO BUSINESS• With Rent the Runway,

Her Campus, and DANNIJO• Insights on Internships

BUSINESS & TECHNOLOGY• Q&A with Claire Hughes

Johnson of Google• Spotlight on Social Media

6th Edition, Fall 2011

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Success !rough Social Media

Our social media portal has become a major ele-ment in the overall marketing strategy...It is an

extremely valuable tool to help extend the Knicks experience outside our building.

Michelle Harris, “Dream Job: Sports Marketing,” p. 31

You have an international presence when you’re on the internet. It’s a great tool...for promoting

what it is that you’re doing and sending out your voice and vision, and to hear feedback from your

customers and your fans. Danielle Snyder, “Jeweled Success,” p. 14

Social networking success stories from the unfamiliar to the famous demonstrate how your

Facebook habit can take you from procrastinator to professional.

Lillian Nottingham, “Networking Goes Viral,” p. 9

Women love sharing their Cinderella experiences

Facebook, and our blog are places they can go to share their pictures and stories.

Jennifer Fleiss, “Dresses on Demand,” p. 19

out what’s on their minds, get their stories, and make sure what we’re delivering in the magazine each month is going to

help them put their world into context.Ann Shoket, “Dream Job: Running a Magazine,” p. 27

in social media indispensable as individual users, many companies of all sizes and industries have begun to realize the value of social media tools

and the importance of reacting quickly. Rena Wang, “Companies Harness the Power of

Social Media,” p. 7

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Companies Harness the Power of Social Media

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Student to Entrepreneur

ExploringEntrepreneurship

[We] stay true to what we feel our brand is, and [we] make sure everything we do is in line with our

overall brand vision. Jodi Snyder, “Jeweled Success,” p. 14

We had no one to tell us no, don’t open a business,

so we did. David Wallace, “The Business of Berryline,” p. 12

When you’re an entrepreneur, whether with your own jewelry label or any other sort of business,

there are constantly new priorities. Every minute of the day your priorities are shifting.

Danielle Snyder, “Jeweled Success,” p. 14

My advice would be to not hesitate in taking risks and testing out a concept that you are passionate about. So many people think about great ideas but

don’t move forward in executing them. Jennifer Hyman, “Dresses on Demand,” p.19

Do something that you can respect and love. Believe in it. You have to be able to enjoy what you

do in order to make it through the hard times.David Wallace, “The Business of Berryline,” p. 12

Entrepreneurs do not follow any preordained model of action. Instead, they become their own

model, living for the idea that stumbled into their lives and gave them no choice but to follow it. My Ngoc To, “Student to Entrepreneur,” p. 11

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She has always had an interest in jewelry and fashion and was excited to meet with Dannijo!

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Behind the Scenes of Her CampusA Day in the O"ce of the National Online College Women’s Magazine

83(-"*.%&'$(/*0123

Former Harvard students Windsor Hanger, Stepha-nie Kaplan, and Annie Chang let tour their

Through hard work, innovation, and business savvy, Her Campus grew from their small Harvard College extracurricular activity into a “cyber-sorority,” with

members all over the country.

Annie, Stephanie, and Windsor launched Her Campus in September of 2009 and now have campus branches of the magazine in over 100 colleges across the country. When asked the secret to their success, Kaplan admits that being an entrepreneur is hard, “we can’t leave our work at the

it. “Do the things that you love, rather than what you think you should do.”

Interns Carrie Morris, Lindsey Moore, and Chelsea Evans spend their days designing, working with Her Campus college branches,

working at Her Campus, including close collaboration with the co-founders, the fast-paced environment where there is always some-

thing to do or learn, and of course, the awesome view!

83(-"*.%&'$(/*0123

Dresses on Demand

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Interview with the Co-Founders of Rent the Runway, Jennifer Hyman and Jennifer Fleiss

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2<*.0:<.02(<$*(9"*$$*7(^*.6(%"0'9<&':(<$*(.F'(^"1<&.'(%&'$(2.(“I would never consider myself a celebrity because I work with celebrities, and I consider myself a businesswoman in

the service business.”

You’ve got to work really, really, really hard.”

The Voice of Fashion: Rachel ZoeFrom Stylist to Fashion Designer

A Few Words With the Woman Who Does it All

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“You have to be strong in business, but you also have to be kind, and you have to

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worked for several publications, both local and national, and plans to pursue a career in magazine journalism.

Rachel Zoe’s Tips for Women in Business~

“As a woman you have to remain fearless, and even if you have fears, just don’t show them.”

“People have the wrong idea of what you need to succeed in business….that you have to be an animal and you have to be aggressive and you have to be

ruthless, and all of that, and believe me, there are a lot of people like that, and they are very successful, but I don’t believe in that.”

!e Business Side of Industries We Love

I am constantly on my toes and learning new things everyday. Finally, I’m thankful to have a dream job where I can combine my business school education

with my passion for dance and NBA basketball. Michelle Harris, “Sports Marketing,” p. 31

From the artist with an innovative eye to the fearlessly cold calling salesperson, a career in

fashion allows enterprising indivials to showcase their creative eye on the job every day.

Kerry Hammond, “Breaking Into Fashion,” p. 25

that you meet along the way are the people that are going to be your contacts forever. Each step is incredibly valuable, and you can’t be afraid to

Ann Shoket, “Dream Job: Running a Magazine,” p. 27

Yet the basic features of these philanthropies are the same: they are headed by strong visionary

business models, and guided by best practices

Delara Alameddine, “Philanthropic Pursuits,” p. 29

I truly have been performing for the longest time for anyone who would watch...I cannon balled into

entertainment from the time I was a young girl. Erinn Westbrook, “Dream Job: Video Jockey,” p. 29

I am always being challenged and the people around me are excellent. I love learning and I

am always learning something new. I’ve adjusted and scaled and been really pushed.

Claire Hughes Johnson, “Dream Job: Google Executive,” p.34

Breaking into Fashion

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hopes to work in sustainable technology reearch and development.

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psychology. She is the Intercollegiate Business Convention Programming Di--

tainability, as well as business strategy and innovation.

&GNAHPEN/MG/&GEDSGNPAFN

Figure out that intersection - of what you are passionate about and what you’re good at - and

look for that in a career. Claire Hughes Johnson, “Dream Job: Google Ex-

ecutive,” p. 35

always something to be learned. Michelle Harris “Dream Job: Sports Marketing,” p. 32

If you have a genuine interest in entertainment, then what are you waiting for? Make it happen.

Erinn Westbrook, “Dream Job: Video Jockey,” p. 30

you’ll end up, and you can learn something from every single job that you have.

Ann Shoket, “Dream Job: Running A Magazine,” p. 26

Don’t expect things to just happen. You’ve got to work really, really, really hard.

Rachel Zoe, “The Voice of Fashion,” p. 21

Students On !e JobHUWIB Board Members Discuss !eir Summer Experiences

!"!#$%&'()*'+!'&,*-!.+!*/0*12*34*!'#%)!%(..*1!23)*13235!#)!#!$('5*!

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;12)235!4&342%*!.*.&%>!B()!;<#)!"!'&,*-!.&%)!;#%!.+!4&.0'*)*!2..*1C

%2&3!23!)<*!D&$:!;<*1*!"!-2-!)<*!%#.*!;&16!#%!)<*!A(''C)2.*!#3#'+%)%>!E+!

4&''*#5(*%!;*1*!$12''2#3)!0*&0'*!A1&.!#!,#12*)+!&A!$#4651&(3-%:!A1&.!#!

F1234*)&3!,#'*-24)&12#3!)&!#!G9!B*16*'*+!;#)*1!0&'&!0'#+*1!23!#--2)2&3!)&!

4&''*#5(*%!A1&.!")#'+:!E*/24&:!#3-!B1#H2'>!I(*!)&!)<*!1*0()#)2&3!&A!23,*%)C

.*3)!$#36235:!"!*/0*4)*-!)<*!%(..*1!)&!$*!23)*3%*!#3-!2)!4*1)#23'+!.*)!

)<&%*!*/0*4)#)2&3%J!"!<#-!)<*!B'#46$*11+!#3-!)<*!K(3-#+!L!ME!4&3A*1*34*!4#''%>!B()!"!'&,*-!)<*!;&16:!

.+!#$2'2)+!)&!<#3-'*!)<*!<&(1%!#3-!%(44**-!23!)<*!;&16235!;&1'-!#A)*1!"!51#-(#)*>

Danielle Kolin ‘12Danielle Kolin, Co-President of HUWIB, talks about

her experience working for an investment bank in New York City during the summer of 2011.

N<2%!%(..*1!"!;&16*-!#%!#!K(..*1!M3#'+%)!23!E&15#3!K)#3'*+O%!

"3,*%).*3)!B#36235!K&0<&.&1*!P&)#)2&3#'!F1&51#.>!E+!0*1%&3#'!

1&)#)2&3!234'(-*-!)<*!9&3%(.*1!#3-!P*)#2'!#3-!7#)(1#'!P*%&(14*%!

4&,*1#5*!51&(0%>!M%!&3*!&A!)*3!%)(-*3)%!%*'*4)*-!)&!0#1)2420#)*!23!)<2%!

01&51#.:!.+!.#23!1*%0&3%2$2'2)2*%!234'(-*-!)<&%*!%2.2'#1!)&!.#3+!&A!

)<*!D(32&1!#3-!A(''C)2.*!#3#'+%)%!23!.+!51&(0>!"!;#%!1*%0&3%2$'*!A&1!

4&''*4)235!1*%*#14<:!41*#)235!02)4<$&&6%:!#3-!4&.0'*)235!F&;*1F&23)!

01*%*3)#)2&3%>!"3!)<2%!1&'*:!"!<#-!)<*!&00&1)(32)+!)&!%**!;<#)!23,*%)C

.*3)!$#36235!2%!1*#''+!'26*!Q'&)%!&A!RME!325<)%ST>!U,*1#'':!2)!;#%!#!

51*#)!*/0*12*34*!$*4#(%*!"!;#%!#$'*!)&!1*#''+!4<#''*35*!.+%*'A!#3-!#'%&!-*,*'&0!#!%*)!&A!)#352$'*!%62''%!)<#)!;2''!$*!

#00'24#$'*!1*5#1-'*%%!&A!;<#)!23-(%)1+!"!4<&&%*!)&!0(1%(*!23!)<*!A()(1*>

Jordan McNulty ‘13Jordan McNulty, Membership Development Chair

of HUWIB, shares her experience working at Morgan Stanley in investment banking.

didn’t fully appreciate this motto until I spent my summer interning at global real

Every day at work, brokers forwarded me analysis requests. These requests con-

building options, which one is least expensive? Questions like these turned out to be deceptively simple. As I soon discovered, there were many variables at hand. Beyond rent prices and square footage of length of term, I needed to take into account taxes and tax escalations and tax exemptions, electricity costs, moving and maintenance fees, broker commissions, special incentives, and so on. Who would have imag-ined! Luckily, I was able to utilize CBRE’s well-developed model to arrive at the

shaping a New York City real estate deal. Not only did I learn nitty-gritty details (I can still recite the rates at which direct operating costs escalate each year), but in pay-

ing attention to the broad patterns implied by my analyses, I also realized industry trends. I could observe that tech companies -

tive programs were helping the Downtown area become a real estate hot-spot.

it will serve me well in any career I pursue.

Stephanie Newman ‘13Alumni & Advisory Board Chair Stephanie Newman talks about

63(E*$J&.01(F.*+($OE$*&$'9$(9.6&':(^*.6("9"#$6&"(o19&$'9$(*$1$"*9<("'#(2$"9<&':pP(

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"2$%3(:&J$'("(E*.c$92YE*.B%$6(2.(1.%J$("'#(B3(2<$($'#(.^(2<$(]](F$$+1($OE$92$#(2.(E*$1$'2(2<$(*$10%21Y1.%02&.'P

Jeanine Sinanan-Singh ‘13Communications Chair Jeanine Sinanan-Singh talks about her experi-

ences interning for an advertising branch at Google.

!"#$%$&''()%*)+,#-(-%.%/)(.0%1(.)2#2/%(3*()#(24(%5+)%'(6%7+0"%*()$+2.118%.2-%*)+5($$#+2.1189%:%;+)<(-%5+)%0"(%5+)'()%=".#)'.2%+5%>(;1#2(%=#2('.%;"()(%:%".-%0"(%

;".0%:%-#-%?%"+;(,()6%$+'(0"#2/%$0)&4<%'(%.7+&0%0"(%#2-&$0)8%.$%.%;"+1(%0".0%)(.118%$0.2-$%+&0%.$%0"(%'.#2%1($$+2%5)+'%0"(%$&''()9%@()".*$%#0A$%0"(%4)(.0#,(%2.0&)(%+5%0"(%#2-&$0)86%*()".*$%#0%#$%0"(%B4"#11C%2.0&)(%+5%0"(%D+$%E2/(1($%#0$(15%?%*()".*$%.%'#30&)(%

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JGE%7(5+)(%)(0&)2#2/%0+%(20()0.#2'(209%K".0%:%.'%4+2,#24(-%+56%"+;(,()6%#$%0"(%5+11+;#2/L%:%2((-(-%0+%(3*1+)(%'8%*.$$#+2$9%:%)(.1#F(%0".0%(20()0.#2'(20%:M%#2%5.40%$+'(0"#2/%:%1+,(6%.2-%.2%#2-&$0)8%0+%;"#4"%:%8(.)2%0+%)(0&)29%!.<#2/%'8%$+*"+'+)(%$&''()%0+%(3*1+)(%;.$%0"(%7($0%-(4#$#+2%:%4+&1-%".,(%'.-(%N%+0"();#$(6%:%;+&1-%$0#11%7(%;+2-()#2/%#5%0"(%/).$$%#$%/)((2()9%E2-%5).2<186%0"+&/"%0"#$%#2-&$0)8%".$%#0$%*)+71('$%.$%;(116%:%0"#2<%#0%#$9

Kelly O’Grady ‘13Career Development Chair, Kelly O’Grady, talks about her summer working in the entertainment

industry in Los Angeles.

Opportunities in Business Education

Sit in on classes, look at the curriculum, and un-

decide what is best for you. Don’t go becuase someone else did...Make the decision for you. Tracy Britt, “Business School Wisdom,” p. 47

to another. An MBA gives you option value. You need to think about future roles you might have that

require an MBA. Claire Hughes Johnson, “Dream Job: Google Ex-

ecutive,” p. 35

Business school taught us the core business funda-mentals. We developed a great network of advisors

Business School that we developed and tested Rent the Runway.

Jennifer Fleiss, “Dresses on Demand,”p. 19

consulting career but a liberal arts degree is aimed at reaching you how to think rather than reaching

subjects that require direct application. Kavya Shankar, “Consulting Myths Debunked,” p.

interesting classes that push your intellectual curiosity and that bring out the really meticulous, hard working intellectually curious characteristics

in you. Kate Peachway, “Breaking Into Finance,” p. 37

At A GlanceQuick Facts on Top Tier Business Schools

-.6E&%$#(83(A$"'&'$(D&'"'"'KD&':<

At A GlanceQuick Facts on Top Tier Business Schools

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Business School Pro#lesQuick Facts Continued

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Business School WisdomInterview with Harvard Business School Graduate Tracy Britt

Business School Pro#lesQuick Facts Continued

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Business School WisdomInterview with Harvard Business School Graduate Tracy Britt

L orking for Berkshire Hathaway, Tracy Britt has what

came to this position with a lot of hard work, determination, and a bit of luck. Tracy graduated from Harvard in 2007 and went on to attend Harvard Business School, graduating in 2009. She was very involved on campus as president of Women in Business and starting Smart Woman Securities, as well as par-ticipating in many other activities. She took advantage of the opportunities given to her, and made decisions based on what

are pertinent to anyone thinking about these career paths.

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make it happen 2011

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