make way for mobile apps

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Mobile phone applications (e.g. iPhone apps) are changing the way that brands and consumers interact. As one of the early champions of mobile services in the restaurant industry, I've prepared a three-part discussion series to discuss how we believe "mobile apps" can and should be used by restaurant groups to expand customer relationships and increase same store sales

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Preparing for 2010:Make Way for Mobile Apps

Noah N. GlassChief Executive Officer, GoMobo.com

PART 1 of 3

“GoMobo’s comprehensive online and mobile ordering system is the best on the market.”

Jonathan Feld – SUBWAY® Chairman, FAFT Market 1

My FIRSTwebsite

McDonald’s -- 1996

Pizza Hut -- 1996

Wendy’s -- 1996

Source http://www.slate.com/id/2212108/pagenum/all/#p2

20,000,000online consumers

1996

255,000,000mobile consumers

today

Source: https://www.cia.gov/library/publications/the-world-factbook/geos/us.html

Source: https://www.cia.gov/library/publications/the-world-factbook/geos/us.html

Online Consumers1996

More than

Mobile ConsumersToday

10x

#1 #2

2002 2007

Mobile gotfast

Mobile gotpowerful

Consumers gotthe idea

120 million devices sold

1.5 billionapplication downloads

Application Catalog

All aboard!

What’s thebig deal?

Touch

Speed

Location

Attention!

1996 2010

How do you stack up?

QuestionHow do you rate your online presence?

QuestionHow do you rate your mobile presence?

Preparing for 2010:The Mobile App Roadmap

PART 2 of 3

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