make your nonprofit website a fundraising machine by sarah m worthy

Turn Your NonProfit Website into a Fundraising Machine!

Evaluate and Update Your Website to Increase Online Donations Today!

Sarah M Worthy | sworthy@tendenci.com | @sarahmworthy | @tendenci

Friday, February 15, 13

Why You’re Here Today... Because you want to learn how to use your website

Your website should remove any barriers to donating for visitors

Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci

"For me, it's not the technology, it's the people and their behaviour.

Technology is not necessarily going to help to fundraise. It's going to

remove the barriers to fundraising."

~ Laila Takeh, head of digital engagement at Unicef

Friday, February 15, 13

Brands Sarah helps SupportI learn more when I’m giving back - Cheesy but True!

Hello, my name is Sarah and I’m a

volunteer and a Geek!

Content Community Challengeshttp://spacepts.com

http://spaceuphouston.org

http://startupweekend.org

http://startupdigest.com/Houston

http://tendenci.com

@sarahmworthy | @tendenci | @spaceuphou | @spacepts | @schipul | @NET2Houston

Friday, February 15, 13

Here’s What We’ll Discuss TodayBecause you’ve got a website to manage...

Oh yea - You’re Ready to Boost Your Online Fundraising!

1) How to Evaluate Your Current Website

2) Actionable Ways (that are free/low-tech) to Improve your Website’s Fundraising Efforts

3) CMS Platforms and Website Management tools for NPO’s

4) Getting Outside Help - Questions to ask

5) Q&A and Evaluation of Your NPO website

Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci

Friday, February 15, 13

3 Questions - 7 SecondsBecause first impressions are important on the web, too!

Only 20% of visitors will scroll and read “below

the fold”

Evaluate Your Website with Three Questions

1. What can I do here?2. Why should I do it?3. How do I get started?

Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci

Friday, February 15, 13

7 Seconds Starting Now!What can you do? Why should you do it? How do you get started?

ESCHouston.org Homepage -

“Above the Fold”

Friday, February 15, 13

DIY Quick Website FixesBecause you need free and easy things you can do yourself...

These quick tips will boost your

engagement and donations online!

Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci

Craft Stories that Build Credibility

Match Your Website to Your Brand

Guide Your Visitors Online

Freshen Up Donations

Share Things that Matter

Friday, February 15, 13

Focus on Your Stories...Design is Important, For NPO’s though - Your Org’s Motives

Matter Most!

Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci

...Because Donors Want to Know What You’ll Do with Their Gift

Free Report from http://credibility.stanford.edu/

Friday, February 15, 13

Content that Builds CredibilityShare the Stories that Show How You Make a

Difference! ...Because Credibility matters more than Pretty with Donors

Who’s Spending Their Donation?

How You’ll Use Their Donation

Who Benefits from Their Donation?

Friday, February 15, 13

Open Source CMS for Non-Profits

Content Isn’t Just Walls of TextBecause an infographic says you know what you’re talking about...

Use Videos, Images, Presentations, Photos, and other visual aides

tell your story

@tendenci | www.tendenci.com | blog.tendenci.com

Friday, February 15, 13

Keep Your Design ConsistentGo through your website pages and

social profiles - do they look and “feel” similar? ...Because people don’t like to feel confused and they’ll click away

A donor clicks to give here

And ends up (w)here?

Friday, February 15, 13

Remember Your Brand is Socialhttp://missionaustralia.com.au maintains their Brand

across the web! Unify your social media Brand pages with your website through Design

Friday, February 15, 13

Open Source CMS for Non-Profits

Design SEO into Your WebsiteSearch engines send potential donors to sites they deem credible, too!

Use Google’s Keyword Suggest Tool to learn the terms prospects use when searching.

@tendenci | www.tendenci.com | blog.tendenci.com

More than 70% of this NonProfit’s website traffic came from people Searching Online for something to do that weekend.

Use your site’s analytics to identify the content that’s drawing new visitors in best!

Friday, February 15, 13

Because Visitors Need You to Tell Them Where to Click...

5 Minute Navigation Tune-Up The optimal number of links in your primary

menu is between 5 and 7

Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci

Friday, February 15, 13

Value Your Donors’ Time...Because you don’t want to add any barriers to getting a donation

6 Pages of forms just to join?!

Friday, February 15, 13

Because you want visitors to fill out your surveys, polls, and contact forms...

Your Goal is for your forms take less than 2-

clicks to submit.Streamline Your Online Forms

Only ask for the information you NEED... a newsletter subscribe form will require less information than an online donation form.

Friday, February 15, 13

Because you can’t afford to waste all your time on Facebook

Social Media can be effective if you set measurable goals.

Social Media Goals are Key

Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci

Friday, February 15, 13

Because you need to make it easy for visitors to share your site’s content...

Remember to use the social share buttons

yourself, too!1 Minute to a More Social Site

Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci

Friday, February 15, 13

Increase Donor EngagementNow that you’ve built your website, here’s tips to get them to Give

Start with your current donor contact list because they’re already fans!

1. Engage Your Current Donors2. Test, Measure, Retest your Donation process3. Create a Sense of Community

Friday, February 15, 13

Have You Donated Online?Test your website’s donation process before your donors do...

Raise your hand if you’ve made a

donation on your own website recently?

Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci

Make a Donation On Your Website

Friday, February 15, 13

Recommendations for CMSBecause you need a website that you can manage...

I prefer Open Source platforms because they come with a

Community to help!

Open Source CMS 30 Second Evaluation

over 61 million sites are built on WordPress, primarily a publishing platform

If you’re technical, Drupal can do just about anything, challenging for non-technical people to customize and manage

Specifically built for nonprofits, out of the box functionality, “new kid” on the open source block.

Great for largely content-focused websites, limited customizations and extended functionality.

Friday, February 15, 13

Open Source CMS for Non-Profits

Tools to Manage Your WebsiteBecause you need an editorial calendar, a CMS, graphics editor and more...

During a free trial for a new tool, stick to only using that one app.

@tendenci | www.tendenci.com | blog.tendenci.com

Graphics/Images

Editorial Calendars

Graphics/Images

Email Marketing

Automation and Analytics

Friday, February 15, 13

Open Source CMS for Non-Profits

Tools to Manage Social SharingBecause you’re trying to post on twitter, LinkedIn, Facebook, etc...

Add share buttons to your ‘Thank You

pages’, photos, and events.

@tendenci | www.tendenci.com | blog.tendenci.com

Friday, February 15, 13

Open Source CMS for Non-Profits

Google for NonProfitsApply to get tons of premium Google products for Free!

Google for NonProfits offers Free Premium

Youtube Brand Pages!

@tendenci | www.tendenci.com | blog.tendenci.com

http://www.google.com/nonprofits/

Friday, February 15, 13

I’m Biased - Get 3rd Party FactsBecause I use Tendenci everyday and love it!

Just like Cinderella’s Slipper, you need a

CMS that fits perfectly for your nonprofit!

www.nten.org

www.techsoup.org

www.idealware.org

www.techsoup.orgwww.techsoup.org

www.netsquared.orgwww.meetup.com/NET2Houston

www.aspirationtech.org

Friday, February 15, 13

Bringing in Outside HelpBecause 80% of NonProfits Outsource website management

Good Looks aren’t the Qualifications to look

for in a website agency.

Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci

Friday, February 15, 13

Questions?

Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci

Friday, February 15, 13

Want More? Of Course You Do!

Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci

Register for these Upcoming Seminars:

Getting a Handle on Your Nonprofit's Content Marketing Strategy!

May 09, 2013 - Thursday - Register On the ESCHouston.org Website

Factors Every Nonprofit Website Needs for Effective Online Fundraising

August 13, 2013 - Tuesday - Register On the ESCHouston.org Website

November 19, 2013 - Tuesday - Register On the ESCHouston.org Website

Getting a Handle on Your Nonprofit's Content Marketing Strategy!

Friday, February 15, 13

Thank You for Attending!

Sarah M Worthy | sworthy@tendenci.com |@sarahmworthy | @tendenci

Friday, February 15, 13