making a better ask for legacy gifts

Making a better askfor legacy gifts

Who leaves legacies?

Why would someone leave a legacy?

What motivations did you notice?

What does this mean for the legacy ask?

Legacy languageLifetime giving Bequest giving

Abstract v concrete £15 buys a session of physiotherapy

Physiotherapy improves quality of life

Superordinate v subordinate

Our 15 trained drugs counsellors provide 300 sessions a week

Getting clean transforms the lives of addicts, the people who love them, and their local communities

De-contextualised v contextualised

Every year we care for 3500 patients in their own homes

Everyone should be able to die in the place they choose

Promotion of primary values

- As a caring person, you would want these service to continue

Structured v unstructured

Help little Mtembe get the food he needs today

Over the next 15 years, we plan to work with farmers to set up irrigation systems, completely eliminating famine in the region by 2030

Sargeant and Shang 2009

Integrating legacies into your role

7 steps to legacy heaven

Thank you!

Questions?

claire@legacyfundraising.co.uk@claireyjaner07929 494 621