managing the madness

ManagingThe Madness

• Learn all the tricks and tips to managing your social media madness.

• Discover industry software platforms and technology tools to make the management of your social media easier.

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#MHTSocialSeries

https://www.youtube.com/watch?v=MSi1Yn7BhCE

What is a Social Media Scheduling App

• Organizational tool to execute campaigns

• Manage accounts across a variety of social media networks

• Dashboards to manage, track, monitor and measure metrics

https://www.youtube.com/watch?v=dr9CALF7Guc

How Should I Use A Social Media Scheduling App?

• In conjunction with your content strategy to save time and resources

• To allocate content to the right audience

• Add structure across social media platforms

• Leverage the insights and real-time data

SchedulingApps

What is Hootsuite and How Should I Use it?

https://youtu.be/gHHQoNCFWuw

Case Study: Social Media is Sweet

What is Hootlet and How Should I Use it?

https://www.youtube.com/watch?v=NNpwbO8vvuU

Case Study: Herschel Supply Co.

https://www.youtube.com/watch?v=f7iFMdH_0ck&list=PLF80F1644A6A1FE7B&index=5

Case Study: WWF

https://www.youtube.com/watch?v=IiAr7KgayMs&list=PLF80F1644A6A1FE7B&index=10

https://vimeo.com/150657212

Buffer

https://www.youtube.com/watch?v=Us9rDdXo_Ec

What is buffer and How Should I Use it?

https://www.youtube.com/watch?v=C6vaS0SAUiM&list=PLzWGUATMdStgc5qtCDsJ-YoPCBI0OtnDY&index=2

10 buffer Tips

What is SproutSocial and How Should I Use it?

https://www.youtube.com/watch?v=f2TzodfdTj8

https://www.youtube.com/watch?v=YHq1RCyziio&index=3&list=PLAD47BD26485CA658

Case Study: VolunteerMatch

What is TweetDeck?

https://www.youtube.com/watch?v=xqQhvbfLi48&list=PLfHyEXyKawzseh0UwanHRKWmsqFZP6r6p&index=20

What is TweetDeck and How Should I Use it?

https://www.youtube.com/watch?v=zkOarAeOf5M

Do Do Not• Compare available tools

• Choose the best tool for your team,

budget and business needs

• Divide and conquer

• Schedule your content in advance

• Include images with your content to

increase engagement

• Share useful content more than once

• Keep up the quality of posts

• Monitor your accounts

• Use tools to find optimal times to post

• Set it and forget it

• Lose sight of your social media

strategy

• Post the same message across all your

channels

• Have too many cooks in the kitchen

• Make auto DMs part of your strategy

• Share articles that you have not read

• Focus on just one social channel

• Be a spammer

• Forget about the personal touch

Social MediaMonitoring

https://www.youtube.com/watch?v=GIgUI0hv0L8

Case Study: YUM! Brands

What is a Social Media Monitoring?

• Analyzing, understanding, reacting in real-time and responding to conversations about brands, products, campaigns, and consumer insight

https://www.youtube.com/watch?v=6MDbij20Nno&list=PLfHyEXyKawzseh0UwanHRKWmsqFZP6r6p&index=21

Case Study: Chobani

Tips on Social Media Monitoring

• Identify influencers and brand ambassadors

• Analyze trends • Evaluate social campaigns in real-

time• Discover brand sentiment

Food for Thought

https://www.youtube.com/watch?v=iPtvTSbBSVI&list=PLfHyEXyKawzseh0UwanHRKWmsqFZP6r6p&index=9

TechnologyTools

What is a Google Alert and How Should I Use it?

https://www.youtube.com/watch?v=p6nvyyJ_pF4

What is Google Analytics and How Should I Use it?

https://www.youtube.com/watch?v=CIqerCAgSto

What is Bit.ly and How Should I Use it?

• Create customized shortened links• Save and share links• Add notes to links• Track links

What is Pocket and How Should I Use it?

What is Trello and How Should I Use it?

https://www.youtube.com/watch?v=QXEr1N779Ms

What is PostBeyond and How Should I Use it?

• Employee advocacy and engagement • Empowering and enabling sales• Internal communications• Corporate branding

What is Slack and How Should I Use it?

https://www.youtube.com/watch?v=9RJZMSsH7-g

Mad Tips • Technology can help you scale your business• Get organized, plan and schedule • Pick social sites where your customers/clients are• Content is King & Queen, manage it with useful tools

that are available across many devices• Engage your team • Dedicate time and resources to social media • Use tools to be able to pick up on trends early

• Social Media Scheduling Apps are useful tools for managing content on

social media accounts

• Social Media Scheduling Apps save time and resources

• Be sure to maintain a consistent brand voice across all social media

channels

• Use tools to increase your organic reach

• Leverage social media monitoring and listening tools to better service your

customers and clients and improve customer service

• Find creative ways to engage with your audience

Mad Takeaways