managing the madness
TRANSCRIPT
ManagingThe Madness
• Learn all the tricks and tips to managing your social media madness.
• Discover industry software platforms and technology tools to make the management of your social media easier.
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#MHTSocialSeries
What is a Social Media Scheduling App
• Organizational tool to execute campaigns
• Manage accounts across a variety of social media networks
• Dashboards to manage, track, monitor and measure metrics
https://www.youtube.com/watch?v=dr9CALF7Guc
How Should I Use A Social Media Scheduling App?
• In conjunction with your content strategy to save time and resources
• To allocate content to the right audience
• Add structure across social media platforms
• Leverage the insights and real-time data
SchedulingApps
What is Hootsuite and How Should I Use it?
https://youtu.be/gHHQoNCFWuw
What is Hootlet and How Should I Use it?
https://www.youtube.com/watch?v=NNpwbO8vvuU
Case Study: Herschel Supply Co.
https://www.youtube.com/watch?v=f7iFMdH_0ck&list=PLF80F1644A6A1FE7B&index=5
Case Study: WWF
https://www.youtube.com/watch?v=IiAr7KgayMs&list=PLF80F1644A6A1FE7B&index=10
Buffer
https://www.youtube.com/watch?v=Us9rDdXo_Ec
What is buffer and How Should I Use it?
https://www.youtube.com/watch?v=C6vaS0SAUiM&list=PLzWGUATMdStgc5qtCDsJ-YoPCBI0OtnDY&index=2
10 buffer Tips
What is SproutSocial and How Should I Use it?
https://www.youtube.com/watch?v=f2TzodfdTj8
https://www.youtube.com/watch?v=YHq1RCyziio&index=3&list=PLAD47BD26485CA658
Case Study: VolunteerMatch
What is TweetDeck?
https://www.youtube.com/watch?v=xqQhvbfLi48&list=PLfHyEXyKawzseh0UwanHRKWmsqFZP6r6p&index=20
What is TweetDeck and How Should I Use it?
https://www.youtube.com/watch?v=zkOarAeOf5M
Do Do Not• Compare available tools
• Choose the best tool for your team,
budget and business needs
• Divide and conquer
• Schedule your content in advance
• Include images with your content to
increase engagement
• Share useful content more than once
• Keep up the quality of posts
• Monitor your accounts
• Use tools to find optimal times to post
• Set it and forget it
• Lose sight of your social media
strategy
• Post the same message across all your
channels
• Have too many cooks in the kitchen
• Make auto DMs part of your strategy
• Share articles that you have not read
• Focus on just one social channel
• Be a spammer
• Forget about the personal touch
Social MediaMonitoring
https://www.youtube.com/watch?v=GIgUI0hv0L8
Case Study: YUM! Brands
What is a Social Media Monitoring?
• Analyzing, understanding, reacting in real-time and responding to conversations about brands, products, campaigns, and consumer insight
https://www.youtube.com/watch?v=6MDbij20Nno&list=PLfHyEXyKawzseh0UwanHRKWmsqFZP6r6p&index=21
Case Study: Chobani
Tips on Social Media Monitoring
• Identify influencers and brand ambassadors
• Analyze trends • Evaluate social campaigns in real-
time• Discover brand sentiment
Food for Thought
https://www.youtube.com/watch?v=iPtvTSbBSVI&list=PLfHyEXyKawzseh0UwanHRKWmsqFZP6r6p&index=9
TechnologyTools
What is a Google Alert and How Should I Use it?
https://www.youtube.com/watch?v=p6nvyyJ_pF4
What is Google Analytics and How Should I Use it?
https://www.youtube.com/watch?v=CIqerCAgSto
What is Bit.ly and How Should I Use it?
• Create customized shortened links• Save and share links• Add notes to links• Track links
What is Pocket and How Should I Use it?
What is Trello and How Should I Use it?
https://www.youtube.com/watch?v=QXEr1N779Ms
What is PostBeyond and How Should I Use it?
• Employee advocacy and engagement • Empowering and enabling sales• Internal communications• Corporate branding
What is Slack and How Should I Use it?
https://www.youtube.com/watch?v=9RJZMSsH7-g
Mad Tips • Technology can help you scale your business• Get organized, plan and schedule • Pick social sites where your customers/clients are• Content is King & Queen, manage it with useful tools
that are available across many devices• Engage your team • Dedicate time and resources to social media • Use tools to be able to pick up on trends early
• Social Media Scheduling Apps are useful tools for managing content on
social media accounts
• Social Media Scheduling Apps save time and resources
• Be sure to maintain a consistent brand voice across all social media
channels
• Use tools to increase your organic reach
• Leverage social media monitoring and listening tools to better service your
customers and clients and improve customer service
• Find creative ways to engage with your audience
Mad Takeaways
