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MOBILE MARKETING - BEYOND THE SMARTPHONE Onderwerp: Innovatie, Retail, Mobile Sprekers: Robert Leefmans While creating the Mobile Marketing Platform we also keep on thinking beyond the current state of Mobile. With your smartphone in your pocket, personalized messages can appear on screens around you. Now it’s up to the marketeer to make it a relevant and contextual experience and not to be creepy. Robert will show in his talk what kind of software tools and hardware devices are available right now to get the right message to your customer.

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MOBILE MARKETING - BEYOND THE SMARTPHONE

Robert Leefmans - CEO robert@notifica.re

even wat achtergrond

Notificare• spin-off of interactive agency Mangrove

• founded in 2012, located in Amsterdam

• Robert Leefmans - CEO Joris Verbogt - CTOJoel Oliveira - CPO

The Notificare Mobile Marketing Platform lets you reach out, interact and gain insights from your

users on mobile, web and any connected device.

Current state of mobile

2miljard

smartphone gebruikers in 2015

60%smartphones

in Nederland

86%van de tijd gaat naar

apps

download de appvan hun favoriete merk

71%

68%zegt ja tegen

Push Notifications

app =

communicatie kanaal

waarom gebruiken we het niet?

en dat terwijl we nog nooit zo dichtbij zijn geweest…

The Notificare Mobile Marketing Platform

Rich Content

• Images & Video

• HTML & Webpages

• Maps & Directions

Actionable content

• Push Actions

• One tab response

• Access devices' native functionality

• In or outside apps

• Divide in segments

• Target at locations

• Setup campaigns

• In different time zones

Personal Messages

Triggers

Geo-fence

iBeacon

iBeacon

think beyond

the smartphone

Title

Title

Title

Robert, omdat je dit weekend weer 6 flessen leeg hebt gedronken:

It’s a powerful tool to be used with caution.

Creepy or contextual, that’s up to you.

Notifications just got smarter!

http://notifica.re robert@notifica.re

!

bezoek ons in de Mobile Dome

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