marketing innovation with a brand twist - julie cottineau

MARKETING INNOVATION WITH A BRAND TWIST

@JCOTTIN

a great Brand is a

STORY well-told

julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin

6julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin

julie@brandtwist.com | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin 9

creating

360 DEGREEbrand experiences

WITH A TWIST

$24 Billion global revenue

“ Whenever I see people gettinga bad deal, I want to step in anddo something about it. I look foropportunities where we canoffer something better, fresherand more valuable. ”

“Screw it, let’s do it”

HOW DID AIR TRAVEL BECOME SO BLOODY AWFUL?

First, they took away the meals. Then, the pretzels. And then, the peanuts. All seven of them. Then, suddenly, those paper pillows got smaller. Along with those “comfort-resistant” blankets. Then, poof, they were gone……That’s not how flying used to be. Flying used to be special. Not long ago people used to get gussied up…..Flying should make you feel like you are a virgin again. (Flying-wise of course.) It should feel new. And on Virgin Atlantic Airways it always will.”

Step 2: Get Inspired

VIRGIN MOBILE ACADEMY

twisting with

EMERGINGBRANDS

CURATION BRANDS

HYPER LOCAL BRANDS

Is your branding too

INSULAR, should you look at the larger

BRANDSCAPEfor inspiration and innovation?

INSPIRATIONAL BRAND

YOUR TURN TO TWIST

YOURBRAND

INSPIRATIONAL BRANDS

KEY STEPS IN INNOVATION

Step 1: Choose a “tired” brand experience

Step 2: Select an Inspirational brand

Step 3: Discuss what makes that brand strong

Step 4: Twist for fresh ideas/ flesh out 1 idea

BRAND SCHOOL FACULTY

Julie CottineauCreator and Dean of Brand SchoolCEO and Founder BrandTwist

Stacey HarrisSocial Media StrategistThe Stacey Harris

Jean CarucciStrategic Business PlanningCarucci Consultants

Alison SheehyPhotography and Photo EditingAlison Sheehy Photography

Laura WinstonIntellectual Property LawKim Winston LLP

Rachel KirschnerGraphic and Web DesignerLet’s Talk Brand

FREE BRAND HEALTH CHECK

$500 value10 spots available

Fill out the form before you leave

TWITTER @JCOTTIN

THANK YOU!

Julie@BrandTwist.comtwitter: @jcottinwww.BrandTwist.comwww.BrandSchoolOnline.comhttps://Facebook/BrandTwist

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