marketing johnson & johnson

Johnson & Johnson

Solution Title

Introduction(company profile)

Mission(why it exist)

Objective(what it want to achieve)

Strategies and Business modal(how it delivers its

value)

Vision(what it want to do)

Goal(where it want to go)

Agenda

Introduction

Johnson & Johnson is one of the Corporate Classic founded in 1886 at new Brunswick, New Jersey.J&J has produced some of worlds most known brands such as Johnsons Baby Powder in 1893, Band Aid in 1930 and Tylenol in 1960.Today J&J has more then 120000 employees and $ 65 billion sales.J&J is the only company ranking among top 5 in Harris Interactive National Corporate Reputation Survey.

CredoJohnson & Johnson has a credo which delivers its values to employees.The Credo has 4 Para Describing their preference to take care of.1st Para Describes about their responsibility towards their Customers,2nd about their Employee3rd is about Community responsibility,4th is for their Stake holders.

Vision

ObjectiveThe fundamental objective of Johnson & Johnson is to provide scientifically sound, high quality products and services to help heal, cure disease and improve the quality of life.

GoalTo build beloved brands through discovering and leveraging deep, proprietary insights to drive business growth.

Works on principle of Decentralize management. Executive committee of J&J (principle management group) strategic operations and allocation of resources

J&J Family of Companies Group Operating Committee of each of Following segment

oversees and coordinates the activities of domestic and international companies related to each of the business segments

Consumer Pharmaceutical and Medical Devices Diagnostics

Operational Strategy

Strategic CapabilityStrategic capability of Johnson & Johnson lies in vast diversity in its products.Presence in almost all part of globe.Innovation and continuous development is a growth factor.

Johnson & Johnson has B2B and B2C business modal.

It delivers its products to Institutions as well as directly to consumers.

Business Modal