marketing portfolio 2012

Sandy Chan Monica D. Moreno

Print Marketing

Social Media

Implemented Twitter background to promote AutoNation

employer information. sessions.

Logos

Guerilla Marketing

Implemented electronic

digital frame to display

all upcoming events

and Office of Career

information

Implemented an Office

of Career Development

spin wheel for outreach

and presentation to NSU

students. This particular

spin wheel is a collabo-

ration with the student

business fraternity of

Alpha Kappa Psi’s rush

week. The Office of Ca-

reer Development ad-

vises Alpha Kappa Psi.

Implemented all office social

media signatures.

One example of branding the various employers on campus.

These large, four-foot A-Frame signs are hard to miss on

campus.

Awards/Certificates

Marketing campaign

Orzel Vodka was my advertising

capstone course client at the Univer-

sity of Florida. I was the leader of a

team of four advertising students

called Split Second Advertising. We

researched, created and presented a

complete integrated marketing plan

for Orzel Vodka.

Big Idea

Split Second Advertising chose

“The Freeze Factor” as the big

idea for this campaign. By posi-

tively associating Poland’s cold

weather with Orzel brand, we

sought to make the product more

appealing, since vodka is best

served cold.

Thank you