marketing strategies of ufone

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AHTISHAM ZAHID 002

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TOPIC OF OUR PRESENTATION IS

MARKETING STRATEGICES OF UFONE

CONTENTS History

Vision, Mission, Slogan

Management hirarchy

Promotional activities

Product

Price

Pricing strategy

Advertisement

Distribution strategy

Positioning

Competitors

Challenges and opportunities

HISTORY

In 1990,Pakistan introduced its first mobile phone service called“paktel”. After eleven years in 2001, a new circular company withGSM technology came in the market and they named it UFONE.UFONE targeted the middle class, by introducing low rates anddifferent packages. UFONE recently started GPRS through whichusers can connect themselves to the global village via internet , alsointroduce multimedia messaging services and world wide SMS.

VISIONTo be the best circular option for you.

MISSIONUFONE mission is provide the best services with best coverage that would eventually generate profit for the company and its stake holders.

SLOGANIt’s all about you.

MANAGEMENT HIRARCHY OF UFONE

CEO

HOD

Assistant Managers

Senior Executives

Management trainees

Internees

PROMOTIONAL ACTIVITES

UFONE’S former positioning statement

“every body loves to UFONE prepay”

UFONE’S new positioning statement

“its all about you”

PROMOTIONAL ACTIVITIES

UFONE’S old logo

UFONE’S new logo

PRODUCT

UFONE prepaid connection is a complete communication solution.

Short messaging service ( SMS and international SMS )

Circular line identification

Call waiting

Voice mail

Phone book saver

PRICE

In a price, UFONE is providing different packages to its customers like other networks. The detail of packages are as follows.

30 sec package

Uth non stop offer

Uwon

Tension free

Super call

Ladies package

PRICING STRATEGY

UFONE follows market penetration pricing strategy to meet thecustomer needs and ever changing price competition.

Price has always been the core differentiation of UFONE.UFONEis the who is offering least call rates off – network.

UFONE ADVERTISE IN FOLLOWING MEDIA TYPES:

Print media

Broad cast media

Display media

Online media

Events

Message format:

The format of UFONE’s advertisements has always been very colorful and eye catching

The shocking Orange & Green colors used by UFONE have always attracted people

These colors look beautiful on wall printing of UFONE.

UFONE is a heavy spender on Advertisements. Owing to thegrowing competition in cellular telephonic services, UFONEstrategize to increase its effect on market through aggressivepromotion & advertising.

UFONE has its own advertising department because its packageschange by time to time.

UFONE advertising department is responsible for making adsand promotion.

UFONE’s ADVERTISING OBJECTIVES

UFONE informs its customers about new or available services

UFONE seeks to persuade people to purchase their service orswitch to their connection from other connections

UFONE’s ADVERTISING BUDGET

A single UFONE advertisement played 15-20 times per day ona TV channel costs millions of rupees varying with the time ofday when it is played. UFONE spends about 20% of its profiton advertising and sales promotion

The basic target market of UFONE is the “YOUTH”

DISTRIBUTION STRATEGY

UFONE franchises help their customers all the time. Offer efficient and friendly customer services trough 200 + sales and customer service centers across Pakistan.

UFONE would introduce this service with the following ways.

UFONE offices

UFONE franchises

POSITIONING

UFONE position themselves emotionally, functionally are on the basis of brand quality.

UFONE is still a market challenger, so UFONE position itself on the basis of its services.

Competitors

Mobilink

Telenor

Warid

Zong

CHALLENGES AND OPPORTUNITIES

There are 5 major competitors of UFONE.

The economic condition of Pakistan is not good a change in government policies is threat for UFONE.

There are many network in market which have more experience the UFONE.

UFONE has opportunity to expand its service in people. UFONE has faster market growth.

UFONE can become a market leader with this service.

THANK YOU FOR YOUR ATTENTION

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