massage envy presentation local search masters

Massage EnvyMassage EnvyNorth Carolina RegionNorth Carolina Region

23rd of November, 201123rd of November, 2011

About LSMAbout LSM

Founded in 2006.

Weekly Reporting.

Transparency.

Scarcity.

ObjectivesObjectives

Improve efficiency of North Carolina region’s online marketing.

Increase overall revenue generated from the Internet for locations in North Carolina region.

Improve organic search rankings and overall web traffic for every regional webpage.

Increase social interaction and overall number of fans participating with Massage Envy’s Internet channels.

Increase amount of new memberships generated from Internet.

SEOSEO

Higher organic search rankings = more traffic.

Google PlacesGoogle Places

One time optimization of each account. Address, phone number, link to regional page,

directions, in-depth business categories, hours of operation, products and service offerings, photos, videos, reviews.

Keyword Research Keyword Research

Target audience vs. current rankings vs. current web traffic vs. keyword profitability vs. competition vs. historical data.

Onsite Optimization Onsite Optimization

Review & edit: Title tags. Description tags. On-page content. Social media icon placement.

Optimize images.

Adjustments to regional pages may include but not be limited to:

Offsite Optimization Offsite Optimization

Blog commenting. Forum commenting. Unique article

creation. Article Directories. Web 2.0 Properties.

PR submissions. Link bait support.

SEO Tracking & ReportingSEO Tracking & Reporting

Weekly reporting sessions with Account Manager.

Weekly PDF report.

Email MarketingEmail Marketing

One email newsletter per region per month. Two client surveys per region per year.

Google AdWordsGoogle AdWords

Full management and maintenance of North Carolina region’s paid-search marketing efforts. Keyword research. Ad Creation:

Proper descriptions. Text. Keyword usage. Landing pages. Geographical targeting.

Google AdWords TrackingGoogle AdWords Tracking

Weekly reporting sessions with Account Manager.

Weekly PDF report.

Facebook PagesFacebook Pages

Optimize each regional page.

Post weekly content: Discounts,

promotions, office happenings.

Customer support: Respond to

complaints and comments in a timely fashion.

Facebook Tracking & Facebook Tracking & ReportingReporting

Weekly discussions with Account Manager. Monthly PDF report.

BenchmarksBenchmarks

Benchmarks: Current results vs. results with LSM.

Increase in overall revenue generated from Internet.

Improvement in organic rankings for each regional page.

Increase in total web traffic. Increase in overall interaction with social media

fans. Increase in new memberships.

CostsCosts

SEO: $8,000.00/month Email: $1,000.00/month Social Media: $800.00/month AdWords: Free______________________________ Total Cost: $9,800.00/month

Overall cost of project.