maximize your social media: branding and journalism

ü  Users here to follow topics and interests first �ü  Fact paced, frenetic updates expected�ü  Great for quick hits and updates �ü  Largely public, less expectation of privacy�  

ü  Users here to follow pre-existing connections �ü  Slower-paced, fewer posts �ü  Great for longer posts and conversation�ü  Large expectation of privacy�  

ü  Your competitors ü  People in your field of interest/beat ü  Popular people in your local/topical

Twittersphere ü  Those who reply to you ü  Those who re-tweet, share your links

• By subject/location: Twellow.com, Wefollow.com

• Muckrack.com (for finding journalists)

• Look at others’ follows/followers

•  One place to manage everything

•  Control your privacy •  Timeline design with

large image •  Could mix personal/

professional

•  Completely separate presence from profile

•  Completely public •  Timeline design with

large image •  Detailed analytics to

see who visits

Profiles Pages

• Turn on Subscriptions: Anyone can read your public posts

• Set up a vanity url at facebook.com/

username

•  Add your job history and a snappy bio to About section (and make it public)

facebook.com/bookmarks/lists

facebook.com/bookmarks/interests

Status updates that…

• Posed Questions +64% • Call to read or take a closer look +37% • Personal reflections +25% • Clever, catchy tone +18%

% feedback over averagee

65% increase in likes and 50% increase in comments

•  Don’t leave the link in the status update •  Format headline/text to make sense •  Mix up the status, not always questions

or links •  Moderate your comments

Set up Google Authorship for G+ benefits

•  Fill out a profile completely, even if you don’t plan to use it very much

•  Upload content with SEO in mind – descriptive titles, names, locations and keywords

•  Fill  out  a  profile  completely,  even  if  you  don’t  plan  to  use  it  very  much  

•  Upload  content  with  SEO  in  mind  –  descrip>ve  >tles,  names,  loca>ons  and  keywords  

Set your name as an alert at •  Google.com/alerts •  Socialmention.com Eliminate results from your company site: "first last" -yoursiteurl.com

The  Usual  Suspects  •  Fans/followers  •  Retweets/shares  •  Replies/comments  •  UGC  submissions  •  Reach  •  Klout  Score  

Real  Indicators  •  Intended  audience  acquired  •  Reader  -­‐>  Customer  •  Conversa>ons  generated  •  Reader  -­‐>  Par>cipant  •  New  sources  acquired  •  Gains  made  

Klout.com  

Bit.ly  

Mandy  Jenkins  mandyjenkins@gmail.com  

@mjenkins  More  resources  and  such  at:  

zombiejournalism.com  mandyjenkins.com  

slideshare.net/mandyjenkins  

Credits: Steve Buttry originated some slide images, text