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Author:Date:

MCI USAApril 15, 2020

MCI USA Predicts: Association Solutions Post-Pandemic

33

Erin Fuller, MPA, FASAE, CAEPresident

Amy Lestition Burke, MA, CAESenior Vice President

Sara Meier, M.S.Ed, CAESenior Vice President

Colleen Nolan, MA, MBA Associate Vice President

A Conversation With:

Kevin Baliozian, MBA, CAEVice President

44

Association Solutions Post-Pandemic

77

The Myths

88

Myth #1The strategic planning process takes a long time and the

product drives multiple years of outcomes.

99

Myth #2Editorial calendars and annual events drive content

and product delivery.

1010

Leadership is still earned via tenure and patience inorder to progress to a chair position.

Myth #3

1111

Myth #4Member engagement is demonstrated mostly via

event attendance and investment.

1212

Myth #5Going forward, membership will be non-existent.

1313

Myth #6Industry partners only see value in events.

1414

The Myths

1515

The Silver Linings

gDiscussion & Q&A

1717

MCI USA Coronavirus Resources & Case Studies

Contact usOffice Address

Office Phone Number

Office Email

Contact usOffice Address

Office Phone Number

Office Email

7918 Jones Branch Drive, Suite 300, McLean, VA 22102

+1-703-506-3260AssociationSolutions@mci-group.com

Thank you!

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