medtech 2013 lunch keynote: tim ogilvie, ceo, peer insight

tim@peerinsight.com

DEBATE vs.word count: 2

TIME TRAVELword count: 4

DEBATE vs. TIME TRAVELword count: 8

How to build a time machine.

word count: 14

1, frameword count: 15

2, constrainword count: 16

3, veto the vetoword count: 19

4, empathizeword count: 20

5, visualizeword count: 21

6, co-createword count: 22

7, don’t separateword count: 24

8, evaluateword count: 25

9, iterateword count: 26

9, iterateword count: 26

1, frame 2, constrain 3, veto the veto

4, empathize 5, visualize 6, co-create

7, don’t separate 8, evaluate 9, iterate

word count: 38

Dear Jane,We noticed that you have started collecting colors for three projects. Perhaps our How-to guides, Recommended Products & Tools lists, and Paint Calculator will be useful as you start your projects. You can find these tools at www.behr.com.Best of luck to you!Your friends at BEHR

1, frame 2, constrain 3, veto the veto

4, empathize 5, visualize 6, co-create

7, don’t separate 8, evaluate 9, iterate

word count: 50

Why is time travel so urgent for MedTech firms?

free market

government monopoly

ente

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bank

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educ

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Why is time travel so urgent for MedTech firms?

free market

government monopoly

ente

rtain

men

t

trave

l

bank

ing

educ

atio

n

ener

gy

heal

th c

are

secu

rity

just

ice

“There’s an app

for that!”

Why is time travel so urgent for MedTech firms?

• Free IT• Cheap sensors• Baby boomer wave• Social production• Shift outcomes

favorable winds

free market

government monopoly

ente

rtain

men

t

trave

l

bank

ing

educ

atio

n

ener

gy

heal

th c

are

secu

rity

just

ice

Why is time travel so urgent for MedTech firms?

• Free IT• Cheap sensors• Baby boomer wave• Social production• Shift outcomes

• Privacy• Lack of $ transparency• Lack of outcome “ “• Implementation of ACA• Reimbursement

uncertainty

difficult headwinds

favorable winds

free market

government monopoly

ente

rtain

men

t

trave

l

bank

ing

educ

atio

n

ener

gy

heal

th c

are

secu

rity

just

ice

“Don’t debate, experiment.”

“Be the change you want to see in the world.”

tim@peerinsight.com