mlm 12 oct 2012

“Tackling youth unemployment and problems with literacy, through the Revolution in Mobile

Education”

Speaker: Tinaye Munonyara

Bio: Creator of StudyKit Pro™Shell LiveWire Hot 40 Finalist 2012

Market Dynamics

Key Facts:

Governments warming up to mEducation

New ways to meet learning needs of the 21st Century

Mobile Apps $38 Bn – $58 Bn market by 2016 with 399% increase expected

mEducation market opportunity to reach USD $70Bn by 2020

Emergence of 4G, new devices, adoption of tablets and cross platform strategies

Developments in SEO and now, the new ASO (App Search Optimisation) 

Opportunities to translate content (30% of Internet is English)

The U.S and BRIC Nations are Top Consumers of mEducation

“Mobile Marketing is the most powerful media ever invented” New York Times

EXHIBIT 1 : EDUCATION APP DOWNLOADS – BOTH FREE AND PAID – HAVE GROWN FASTER THAN THE OVERALL MARKET IN THE LAST 3 YEARS

EXHIBIT 2: IN LINE WITH THEIR SHARE OF OVERALL SPEND, K-12 AND HIGHER EDUCATION WILL BE THE BIGGEST OPPORTUNITY SEGMENTS ACROSS THE WORLD

What's the story?

We're not just introducing technology for learning – we are introducing a new way to think about learning.“ ”

Marc Rosenberg, Mc Graw-Hill Professional

StudyKit Pro ™

The Mission is to transform the way young people learn - creating an effective learning experience that makes their learning easier,

more engaging and more enjoyable!

Screenshots

Over 120 pages of practical bite-sized nuggetsAcross 7 key topic areas in academic, personal and professional

development

The Story continues….

Product Road Map

Launch Digital Product Family of StudyKit™ apps Build ecosystem around vision : Stakeholders, Strategic Partners and fundingDevelop Sponsorship programs for children's education in deprived areas

Upcoming Updates from Beta version

Fun Features and Functions Advice to manage Dyslexia , Re-usable content , Case

studies , Accreditation, Feedback loops , Stimulating graphics

High Interactivity, Instructional Design, Practical Exercises

Rewards, Pre & post assessment, Multimedia support 

Immersive, personalised and informal learning Continuous and Just In Time ( anywhere, anytime ) 

Social learning, Sharing, Group forums, Cross promoting our future apps and White labelling 

Milestones

In Conclusion …

World Wide In-App Adoption among THE 100 MOST GROSSING APPS

Source : Distimo