mobile marketing presentation at iabc cleveland

Mobile MarketingMay 12, 2011

Michael SchwabeAccount Manager

What the heck are we talking about?• Who’s doing what

• Mobile stats

• Finding your voice • Developing various types of mobile content

• This is kind of cool• What’s new in mobile

• Spending your company’s money• Mobile advertising

• Let’s not get sued over this, ok? • Legal considerations for mobile content

• Making your boss happy• Stats, tracking and ROI of mobile

Lunch & Learn… I Hope

What is mobile?

Phones

Tablets &Other Devices

Mobile Stats

Compiled by Microsoft TAG, April 2011

Mobile Stats

Compiled by Microsoft TAG, April 2011

Mobile Stats

Compiled by Microsoft TAG, April 2011

Mobile Stats

Compiled by Microsoft TAG, April 2011

Mobile Stats

Compiled by Microsoft TAG, April 2011

Mobile Content

StrategyIntegration of EXISTING content onto mobile platform

Execution•SMS/text campaign•Mobile website•Mobile application•QR (quick response) Code•AR (augmented reality) Code

SMS / Text Messaging

Text to• Win• Donate• Get updates

Who can text • Anyone!

Why text• It’s not dead… yet• Time-sensitive information

o Public service announcementso Disaster announcements

• Special offers and coupons• Event information and updates• Internal communications

Web vs App

Mobile WebsiteWide reaching

Content restrictedSmaller budget

Mobile ApplicationPlatform specificDynamic content

Bigger budget

QR Codes

Quick Response CodeTwo-dimensional code readable by dedicated QR barcode readers and camera phones

Make QR Work• How-to videos• FAQs• Ticketing• Donations

Track It•Bit.ly•Goo.gl

AR Codes

Augmented RealityLive direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics

AR Codes

AR Codes

AR Codes

NFC

Near Field Communication:•A set of short-range wireless technologies, typically requiring a distance of 4 cm or less•NFC tags contain simple data or elaborate instructions that enable them to perform such functions as:

oUnlocking doors oPaying for goods oLaunching phone calls oExchanging data between users

NFC

This Is Cool

It’s a phone. It’s a laptop.

All About Location

Check-ins, badges, mayors… what?• The latest fad in social media and mobile• Uses GPS/location-based identifiers blended with posting on social media• Adds a game element to social media

o Pointso Badges/Rankings

• Offer real-time rewards, gather hyper local information about your customer

Advertising

Advantages of Mobile Advertising• Track demo-, geo- and situation-based consumers• Real-time interaction (QR, AR, NFC)• Rich media and video capabilities• In-app and mobile Web opportunities

Advertising

SMS Search Web Display In-App

LegalCreative Commons

All rights reserved vs. Some rights reserved

Tracking and ROI

Same – if not better – stats, different tools

The End

michael.schwabe@thundertech.com@mikeschwabe

linkedin.com/in/michaelschwabe

thundertech.comslideshare.net/thundertechchatter.thundertech.com

Keep Learning!Mashable.com

Techcrunch.comEngadget.comGizmodo.com