mobile monetization

Monetization with mobile apps

Senthil Pandurangan

(senthil@anusen.com)

Founder, Anusen Inc

Agenda

• Introduction

• Ways to Monetize mobile Apps

Anusen Overview

Anusen.com is an edutainment company focusing on kids educational apps for mobile platforms. Ourapps are quite famous in the iTunes app store and they had been in the top 50’s in for past two years in iTunes app store.

With our continued success and hard work we have launched apps with Palm, Android and recently in Samsung app store. We are making continuous efforts to reach out all mobile app stores.

Recently our app “Word Magic ” had been featured in the kids section ” Our Favorite iPhone Apps for Kids | Living in the Family Room Blog - Martha Stewart ”

Anusen won first place for best app in “ Silicon Valley Android Developers Hackathon event ”

Anusen.com

Count Magic Math Series Match Magic

Math Magic Word Magic Think Big

Kids Applications

Word Magic App Rankings

Reviews: Great game and learning for pre schoolers By: Twe_et My 4.5 yr old daughter loves this game, she is having lots of fun as well learning at the same time. Thanks for making learning fun:)Excellent!!! By: AZHoneybee - Apr 10, 2009Version: 1.7This app is the best. My son is learning to read and being able to play to find the begining and ending sound is great and it is a concept being taught to him in kindergarten. My 3 year old loves it too. Makes me want to have iPhones for each one of them!

Source: http://www.topappcharts.com/293630633/app-details-word-magic.php

Math Magic App Rankings

Reviews: A Most Magical App for Your Kids! By: ibeartouch - 11-Dec This little app is one that will get your kids thinking about math. It has a very easy to use interface, and incorporates a good use of colours, and rewards to keep your little ones wanting to "play". My daughter (5 yrs) enjoys this app so much, I may need to surrender my iPod Touch to her, and go buy an iPhone! It has improved quite a bit since version 1.0, so if you enjoy apps that actually help your kids LEARN, and not only amuse them, I would give this app a shot.

Source: http://www.topappcharts.com/291478690/app-details-math-magic.php

Team

Hello everyone

Today’s Mobile phone capabilities

• Camera – Front Facing camera

• MP3 player

• FM player

• Internet

• GPS – Driving directions

– Traffic updates

• Accelerometer

Applications

Mobile Platforms for apps Development

• Apple - iOS

• Google – Android

• Nokia – Nuvi/Qt

• Microsoft – WP7

• Palm-HP - WebOS

• BlackBerry (RIM) – Symbian

• Samsung - Bada

• Intel – Meego (Appup)

Apps in several app stores

Opportunity

Application Category Distribution

http://148apps.biz/app-store-metrics/?mpage=catcount

Pay per download Count By Price Active Apps

App Price # Apps # Games Total % of Total

Free 175,869 30,088 205,957 41.56%

0.99 104,469 30,882 135,351 27.32%

1.99 49,618 8,249 57,867 11.68%

2.99 25,051 3,126 28,177 5.69%

3.99 14,317 811 15,128 3.05%

4.99 15,039 1,287 16,326 3.29%

5.99 5,480 179 5,659 1.14%

6.99 3,879 283 4,162 0.84%

7.99 4,124 94 4,218 0.85%

8.99 1,440 47 1,487 0.30%

9.99 8,732 162 8,894 1.79%

10.99 429 11 440 0.09%

11.99 995 14 1,009 0.20%

12.99 514 7 521 0.11%

13.99 318 12 330 0.07%

14.99 1,398 21 1,419 0.29%

15.99 242 8 250 0.05%

16.99 316 3 319 0.06%

17.99 152 2 154 0.03%

18.99 336 5 341 0.07%

19.99 2,220 23 2,243 0.45%

20.99 143 33 176 0.04%

21.99 66 2 68 0.01%

22.99 100 1 101 0.02%

23.99 106 2 108 0.02%

24.99 856 10 866 0.17%

25.99 139 0 139 0.03%

http://148apps.biz/app-store-metrics/?mpage=appprice

In app Purchases

• In-app purchases

– Additional levels

– Virtual goods

– Unlock codes

A very common example is a game in which you have to achieve a certain goal, but the free tools are not sufficient. You are then offered to buy more and pay $.99 from within the app to get the needed tools.

In app Advertising

• In-app Advertisements

– Additional levels

– Virtual goods

According to Informa, by 2015, mobile ad revenues will hit $24billion, while paid app revenue will only be at $10billion.

Angry Birds free version has Ad’s. Pandora and Flipboard has placed Ad’s that will not interfere but enhance the experience.

Freemium model

• Freemium model

– Free to Premium

– 3rd party integration

– More Feature set

One example is Evernote .With the near-fully featured free version of Evernote winning over more than 3 million users since it started out 2 years ago. Also integrated 3rd party apps.

Subscription

• Content Providers

– Videos

– Music

• Publishers

– Magazines

– News papers

Summary

http://blog.buysellads.com/2011/07/attack-of-the-in-app-ad/?view=infographic

Q &A

$ per download

• $ per download:

To generate immediate revenue, many developers choose to charge for the download of their mobile app. Given all the competition, developers are finding that the accepted price for a mobile app has decreased and a few dollars has already become an amount that most consumers would not spend on an app. This, combined with the fact that over 80% of mobile apps are free, creates a barrier for the developer to monetize the app and reach its full potential.