WEBINAR: Monetization: Earning More from Mobile Users July 21, 2015

Jacob Shoihet Business Development Manager

Jay GambacciniBusiness Development Manager

AGENDA

1. Mobile Traffic Sources

2. Engagement

3. Best Practices

4. Questions

Mobile Traffic Sources

Social on mobile

• Over 50% of traffic across Taboola

network comes from mobile devices

• 80+% of mobile traffic comes from

social referrals

• Bounce rate extremely high

• Around 1 page view per visitor

• 4 out of 5 users don’t make it to the

bottom of the page on mobile devices.

Mobile Trends

UI/Engagement

• Responsive site is important – used by 88%

of the top 100 Alexa ranking Publishers

• Make your own buttons big

• Make your own font between 14-18px

• Font colors and backgrounds Sans Serif

• Visibility issue – short articles – consider

mobile first

• 100% sponsored content

UI/Engagement

Taboola Widget Best Practices

• Below content

• Mid Article

• Read More Widget – Beta Testing

We see the highest RPMs on below article widgets placed directly below the main content, above social tool bars and comments.

1 across x 7-10 rows - Vertical content recommendation layout increases performance by up to 30% compared to grid layout

Larger title sizes – 18px and Bold

35%+ visibility

Below Article Widget Best Practice

Effectively used for longer articles. Significantly increases visibility

60% of our publishers now use this as mobile traffic continues to grow

1 across x 1 row

50% visibility

Mid Article Widget Best Practice

This feature will allow publishers to improve their mobile user experience by controlling the amount of content that is displayed to their users.

A “Read More” button will be displayed after the amount of pixels defined allowing the user to expand the whole article.

Sign up to the wait list by emailing your Sales rep or by emailing optimize@taboola.com

Read More – Beta Testing

Ongoing Best Practice

• Be aware of the content and layout on your site

and viewer interaction

• Check Backstage : visibility, widget placement,

platform

• AB test

• Embrace mobile and don’t put off strategizing!

Thank you!Questions?

CONTACT OPTIMIZE@TABOOA.COM FOR HELP