the changing landscape of mobile monetization
TRANSCRIPT
Monetizing mobile has always come at the sacrifice of your users’ mobile experience.
Hubspot, 2016
83%of people would like the
option to block ads on mobile
TUNE, 2016
25%of mobile users have some kind of
ad blocking app or Internet browser
AdMonsters, 2015
2.4XLower revenue per page on
mobile than on desktop
Comscore, 6/15
% Time Spent
0
22.5
45
67.5
90
Desktop Mobile
DesktopMobile
THE MOBILE COMMERCE GAP
Comscore, 6/15
% Dollar Spent
0
22.5
45
67.5
90
Desktop Mobile
DesktopMobile
THE MOBILE COMMERCE GAP
Comscore
0
150
300
450
600
Mobile WebApp
PROPERTIES WITH OVER 5M USERSin the United States
Comscore
0
50
100
150
200
AppMobile Web
Avg Monthly Minutes per Visitor
Time spent in mobile properties
Criteo, 11/15
370%the rate of mobile websites.
Mobile apps convert at
Physical Retail 2-3% YOY
Comscore Q1 2016
Physical Retail 2-3% YOY
eCommerce 15% YOY
Comscore Q1 2016
Physical Retail 2-3% YOY
eCommerce 15% YOY
mWeb Commerce 40% YOY
Comscore Q1 2016
Physical Retail 2-3% YOY
eCommerce 15% YOY
mWeb Commerce 40% YOY
mApp Commerce 70% YOY
Comscore Q1 2016
Finding what you want rarely starts at a search
engine in today’s mobile dominated world.
Instead, discovery is fragmented across a
variety of mobile apps, websites and
more.
Creating a demand for app-to-app connections
Effortless partnerships and beautiful app connections that
drive revenue.
Button Marketplace
At TAP 2015, the Button Marketplace was home to four brands.
Button Marketplace
Button marketplace
This year, we’re thrilled to have more Buttons from more partners.
Connecting the Dots
Connecting the Dots
But it’s more than just app-to-app connections…
We heard from publishers that mobile web audiences were still a massive
opportunity for them.
Contextual actions, not ads
Simple Integration, no work for editorial
Experiences that delight users
Mobile web, however, has a different set of needs:
Introducing Mobile web Buttons for
-Gina Lee, Director of Product Management at Conde Nast
“Incorporating Buttons allows us to connect the dots for readers, providing them an easy way to go
beyond inspiration and into action.”
To learn about incorporating buttons in your mobile experience, or becoming one yourself, visit
usebutton.com!