mobile reporting - digital shoreditch

Reboot Citizen Media:

Mobile Reporting

Marc Barto

@marc_in_london

Digital Shoreditch 2013

Mobile Reporting?

Be your own media

Using only your smartphone or tablet

Video reporting has changed...

WHERE IS THE INSTAGRAM APP ON THIS THING?

Now

These digital skills were first created for citizen journalists, NGO's and campaigners on the ground to report the news around them.

Now local councils, entrepreneurs and brands are asking how they can get these skills for themselves and for their audience.

Why do we need mobile video for?

Why do we need mobile video for?

It is not about video...It is about the conversation around

the video

Video is still the most powerful content to create online conversation around your campaign, brand or product.

A video shall be designed as a call to action:- Register / Donate / Sign a petition / Buy / Promote...

And...- we are too busy for video-editing- in a 24/7 news cycle, videos need to be uploaded right away- Social media time is NOW not later

How does it work?

“When the people formerly known as the audience use the tools they now have to inform one another”

Citizen Journalism?

Professor Jay RosenDepartment of Journalism

New York University

● First to upload

● Size matters

● Security

● No Edit

Why report with a mobile phone?

Random acts of journalism

Why we don't like (most) citizen videos

- Wobbly cam- Bad sound- poor storytelling

Visual storytelling

Random acts of journalism

Why we don't like (most) citizen videos

- Wobbly cam- Bad sound- poor storytelling

How to interview?

http://www.youtube.com/watch?v=oA8r4hOnRr4

Interview equipment

Which Microphone?● Depends on your budget

(from £10 to...)● Choose a battery powered microphone

with 3.5mm minijack plug (standard)

Adaptor:● Depends on the model of phone you have● But usually really cheap

For Iphone:● Easiest choice is iRig, includes

both mic and adaptor● Cheap (£35)

● Battery fully charged

● Phone storage space available

● Cables (data cable, phone charger)

● Video host account configured for

upload

Huge check-list

Keep your video short!

Youtube attention span

● About 10% of viewers clicking away after 10 seconds and 53% after one minute

GET IT SEEN

A few things you should do before sharing

your video.

Distribution

Upload tips

● Catchy title● Don't forget the tags!● Add a clear description

(the 5 W's)● Links

Thank you!

More info:mobilereporter.org/training

Contact us:info@mobilereporter.org

Twitter:@marc_in_london