moco space 2014mediakit

Mobile | Multicultural | Engagement

2 0 1 4 M E D I A K I T

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is the leading mobile gaming c o m m u n i t y i n t h e U S .

E v e r y d a y , m i l l i o n s �of mul t icu l tura l mi l lenn ia ls �c o m e t o M o c o S p a c e t o

PLAY GAMES MAKE FRIENDS.

&

C o m b i n e d , t h e y s p e n d o v e r!

one million hours!with us, on their smartphones, tablets a n d c o m p u t e r s . T h e y B U I L D P R O F I L E S , !share photos, beat high scores in!

SOCIAL GAMES, !a n d m e e t n e w p e o p l e !in their area; making for one of the most diverse & engaged audiences in the country.!

35 M I L L I O N M E M B E R S!I N T H E U S!

OVER 5 B I L L I O N M O N T H L Y I M P R E S S I O N S on web, tablet & mobile

9 M I L L I O N M O N T H L Y U N I Q U E S!

Engaging multicultural millennials S I N C E 2 0 0 5

Over 30 engaging, social, HTML5 games available on the MocoSpace platform

Exclusive Games partner for Univision mobile

Top 25 Social App in Google Play

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THE DISTRIBUTION FOOTPRINT

*Source: Google Zeitgeist, December 2013!

•  TOP 25 SOCIAL APP •  TOP 5 GROSSING SOCIAL APP

UNIVISION M O B I L E

#9 MOST SEARCHED SOCIAL MEDIA SITE*

ORGANIC, WORD OF M O U T H T R A F F I C C O N T R I B U T E S T O O V E R 2 0 , 0 0 0 N E W U S E R S E A C H D AY

E V E R Y D A Y ,"mill ions of members find MocoSpace on their "smartphones, tablets and computers"via app markets, Google search and "STRATEGIC PARTNERSHIPS WITH OTHER GREAT BRANDS

TOP HISPANIC AD SOURCE

Source: ComScore, Mobile Metrix Data, May 2014!

MORE MINUTES S P E N T O N

M o c o S p a c e!EACH MONTH, THAN ANY OTHER LEADING HISPANIC AD SOURCE

C O M B I N E D

MINUTES PER USER PER MONTH!

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TOP AFRICAN AMERICAN AD SOURCE

M O C O S P A C E M E M B E R S �S P E N D M O R E M I N U T E S P L A Y I N G G A M E S & M A K I N G F R I E N D S .

Source: ComScore, Mobile Metrix Data, May 2014!

MINUTES PER USER PER MONTH!

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W H O I S T H E MocoSpace Member?

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AN ENGAGED AND ENTHUSIASTIC AUDIENCE

*Source: ComScore, MobiLens Audience Profile, April 2014, 3 month average!

MOCOSPACE MEMBERS ARE MORE LIKELY THAN THE GENERAL SMARTPHONE OWNER T O D O T H E F O L L O W I N G A C T I V I T I E S A L M O S T E V E R Y D A Y :

MocoSpace members are 8 times more likely to have a smartphone valued over $200

55.7%

48.7%

45.5%

45.1%

46.0%

35.9%

34.6%

53.4%

43.7%

39.7%

36.5%

42.2%

24.5%

28.3%

82.7%

76.5%

74.9%

77.3%

79.8%

80.5%

78.2%

92.2%

92.6%

89.3%

92.4%

88.5%

87.9%

87.0%

READ POSTS FROM PEOPLE KNOWN PERSONALLY

POSTED STATUS UPDATE

READ POSTS FROM ORGANIZATIONS/BRANDS/EVENTS

READ POSTS FROM PUBLIC FIGURES/CELEBRITIES

FOLLOWED POSTED LINK TO WEBSITE

CICKED ON ADVERTISEMENT

RECEIVED COUPON/OFFER/DEAL

MocoSpace Non-Hispanic MocoSpace Hispanic Non-Hispanic Hispanic

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AN ENGAGED AND ENTHUSIASTIC AUDIENCE I'm not one who plays games like this but I LOVE your games. I f i n d m y s e l f p l a y i n g a n d chatting with people every day.!

Jasmine, 28, Los Angeles

Love me some MocoSpace! Love the games and happy about not having to download them to play. Saves SO much memory. Go Moco!!

Carlos, 22, Houston

*Source: ComScore, MobiLens Audience Profile, May 2014!

MOCOSPACE MEMBERS ARE MORE LIKELY THAN THE GENERAL SMARTPHONE OWNER TO FREQUENT THE FOLLOWING CATEGORIES ALMOST EVERY DAY*:

9x more likely to visit "

BEAUTY �content

10x more likely to check

ENTERTAINMENT LISTINGS

10x more likely to visit KIDS/

PARENTING CONTENT

10x more likely to browse

SHOPPING SITES

12x more likely to research/book

TRAVEL

11x more likely to check �

REAL ESTATE LISTINGS

12x more likely to view

AUTOMOTIVE information

15x more likely to access

BANKING/PAYMENTS

14x more likely to access their

INSURANCE  

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MEDIA PLACEMENTS on MocoSpace

REACH YOUR TARGET AUDIENCE ON"web, mobile and tablet with

• TRADITIONAL DISPLAY UNITS

• ENGAGING R ICH MED IA

• M O B I L E V I D E O

• IN-BANNER MINI-GAMES

TA R G E T A U D I E N C E B Y: AGE GENDER ETHNICITY"LOCATION SITE FEATURES

ENGAGING RICH MEDIA

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VIDEO INTERSTITIALS, TAP-TO-EXPAND BANNERS, ROADBLOCKS & "M I N I - G A M E S , O N S M A R T P H O N E & T A B L E T FEATURING: MULTIPLE EXIT URLS, TAP-TO-TWEET, CALENDAR REMINDERS, SOCIAL MEDIA PLUG-INS, & MORE

MOCOSPACE BUILDS ALL RICH MEDIA AND COVERS SERVING COST

NATIVE AD UNITS

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IN-FEED BANNERS APPEAR ON MEMBERS’ HOME PAGE"& CAN BE HIGHLY TARGETED. THESE ROBUST UNITS LOOK LIKE A S P O N S O R E D N E W S S T O R Y , C A N "I N C L U D E V I D E O A N D M U L T I P L E C A L L S T O A C T I O N

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HTML5 MINI GAMES

D O S O M E T H I N G D I F F E R E N T "AND REACH AUDIENCES WITH A COMPELLING MINI GAME PRODUCED BY MOCOSPACE. MEMBERS RACE THE CLOCK TO BEAT THEIR HIGH SCORE. "AWARDING A COUPON AT THE END OF THE GAME COMPLETES THE CYCLE. "T H E G A M E I S M A D E W I T H H T M L 5 A N D M R A I D C O M P L I A N T, M E A N I N G I T C A N B E S E R V E D"A C R O S S O T H E R M O B I L E P U B L I S H E R S A N D O N B R A N D S I T E S A N D S O C I A L M E D I A .

VIEWABLE VIDEO

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VID

EO IN

TERS

TITI

ALS C

PCV PLAC

EMEN

TS GRAB ATTENTION WITH PLACEMENTS THAT SHOW OFF COMMERCIALS AND TRAILERS. PAY ONLY FOR COMPLETED VIEWS WITH CPCV PLACEMENTS, COMPETITIVELY PRICED AT $0.30/VIEW

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IMPACTFUL TAKEOVERS

R E A C H M E M B E R S F I R S T "WITH H IGH IMPACT TAKEOVERS. "AVAILABLE ON BOTH WEB AND MOBILE, THESE STUNNING HIGH-RESOLUTION PLACEMENTS CAN RUN ON THE HOME PAGE, MEMBERS’ DASHBOARDS, AND VARIOUS SITE FEATURES, "G E N E R A T I N G H U N D R E D S O F T H O U S A N D S �O F U N I Q U E I M P R E S S I O N S E A C H D A Y .

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E a r n e d a n d O w n e d M e d i a

C O N N E C T S O C I A L LY W I T H Y O U R"t a r g e t a u d i e n c e u s i n g

• C U S T O M F A N P A G E S

• C O L L E C T I B L E B A D G E S

• I N - G A M E E N G A G E M E N T S

• VIRTUAL CURRENCY REWARDS

D R I V E E N G A G E M E N T W I T H V I D E O P L A C E M E N T S / "E M B E D D E D C O N T E N T / "S T O R E L O C A T O R S .

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INVIT ING OWNED MEDIA

FAN PAGES CREATE A CENTRAL HUB OF BRANDED CONTENT ON

W E B A N D M O B I L E . "MEMBERS CAN WATCH VIDEOS, ORDER TICKETS, F I N D R E TA I L L O C AT I O N S A N D S H A R E "F A N P A G E S W I T H T H E I R F R I E N D S

VIRAL SOCIAL ENGAGEMENTS

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M O C O S P A C E M E M B E R S E A R N

B A D G E S "

B Y I N T E R A C T I N G W I T H A B R A N D :

• W A T C H I N G V I D E O S • B E C O M I N G A F A N • SHARING SPONSORED CONTENT

MEMBERS DISPLAY BADGES ON THEIR PROFILE. A BADGE CAN EASILY GENERATE"

O V E R 1 0 M I L L I O N �IMPRESSIONS PER CAMPAIGN

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IN-GAME ENGAGEMENTS

G E T I N T H E G A M E"AND PLACE BRANDED CONTENT IN ONE OF MOCOSPACE’S MANY SOCIAL GAMES.

MEMBERS SPEND OVER ONE MILLION COLLECTIVE �H O U R S P L A Y I N G G A M E S E V E R Y D A Y.

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A LEADER IN INDUSTRY RESEARCH

B Y PA R T N E R I N G W I T H

MocoSpace has had the opportunity to survey our members and hear their voices in thousands. From overall trends to "P U R C H A S I N G H A B I T S "A N D M O B I L E U S A G E , "topics engage members and generate honest feedback.

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ALLIE BEAUCHESNE Sr. DIRECTOR / CAMPAIGNS all ison@corp.mocospace.com Mobile | Multicultural | Engagement