mon1055bartlett

BOLO 2010

Mobile Marketing Do’s & Don’ts

Smartphone vs. Household Internet

Source: google

Internet Traffic

Source: IDC

Year 2013

50% Mobile

50% PC

50% of Web traffic will come through mobile

devices in 3 years

Hardware Market Share

http://blog.nielsen.com/nielsenwire/online_mobile/android-most-popular-operating-system-in-u-s-among-recent-smartphone-buyers/

Consumption Market Share

Brands Need Help

So do Agencies

Sitewire

User Agent Detection - Bad

User Agent Detection - Good

URL Structure - Bad

URL Structure - Good

Minding the Side Door - Bad

Minding the Side Door- Good

?

Paid Search + Mobile - Bad

Paid Search + Mobile - Good

Mobile Display - Bad

Mobile Display - Good

Mobile Commerce - Bad

Mobile Commerce - Bad

Mobile Commerce - Bad

Mobile Commerce - Bad

Mobile Commerce - Bad

Mobile Commerce - Bad

Mobile Commerce - Bad

Mobile Commerce - Bad

Mobile Commerce - Bad

Mobile Commerce - Good

Mobile Commerce - Good

Mobile Commerce - Good

Mobile Commerce - Good

Mobile Commerce - Good

Mobile Commerce - Good

Mobile Commerce - Good

Promote Your App

Integrate Social

Sean BartlettDirector of Mobile Strategy

sbartlett@sitewire.com@sean_bartlett

http://www.sitewire.com/blog/category/mobile/