mon1055bartlett
DESCRIPTION
The Little Screen That Could. Mobile Marketing Do's and Don't's from Experts Who Have Been ThereTRANSCRIPT
BOLO 2010
Mobile Marketing Do’s & Don’ts
Smartphone vs. Household Internet
Source: google
Internet Traffic
Source: IDC
Year 2013
50% Mobile
50% PC
50% of Web traffic will come through mobile
devices in 3 years
Hardware Market Share
http://blog.nielsen.com/nielsenwire/online_mobile/android-most-popular-operating-system-in-u-s-among-recent-smartphone-buyers/
Consumption Market Share
Brands Need Help
So do Agencies
Sitewire
User Agent Detection - Bad
User Agent Detection - Good
URL Structure - Bad
URL Structure - Good
Minding the Side Door - Bad
Minding the Side Door- Good
?
Paid Search + Mobile - Bad
Paid Search + Mobile - Good
Mobile Display - Bad
Mobile Display - Good
Mobile Commerce - Bad
Mobile Commerce - Bad
Mobile Commerce - Bad
Mobile Commerce - Bad
Mobile Commerce - Bad
Mobile Commerce - Bad
Mobile Commerce - Bad
Mobile Commerce - Bad
Mobile Commerce - Bad
Mobile Commerce - Good
Mobile Commerce - Good
Mobile Commerce - Good
Mobile Commerce - Good
Mobile Commerce - Good
Mobile Commerce - Good
Mobile Commerce - Good
Promote Your App
Integrate Social
Sean BartlettDirector of Mobile Strategy
[email protected]@sean_bartlett
http://www.sitewire.com/blog/category/mobile/