moving from ux to cx - christopher grant (uxfighters 2014)
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De UX a CXAlgo de lo que hemos aprendido en Tuenti
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014
Christopher Grantdigitalaltruist.com @digitalaltruist
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014
?UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014Foto © http://normandapito.com/portfolio/g3/
UXFighters // Madrid // September 2014
Money matters.
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014
Customers=€ Users=Free
UXFighters // Madrid // September 2014
I was wrong. It’s about value, not money.
LESSON #1
UXFighters // Madrid // September 2014Foto © http://mikethewineguy.com/ Value is tricky.
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014
When your value is evolving…
UXFighters // Madrid // September 2014Foto © mcyrus.com y http://wallown.com/
When your value is evolving…
UXFighters // Madrid // September 2014Foto © mcyrus.com y http://wallown.com/
When your value is evolving…
Some folks just won’t understand.UXFighters // Madrid // September 2014Foto © mcyrus.com y http://wallown.com/
UXFighters // Madrid // September 2014
#reta i lprob lem
UXFighters // Madrid // September 2014Foto © Election 1999
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014Foto © http://filmdoctor.co.uk/
Cara de máxima felicidad
UXFighters // Madrid // September 2014
How do we get customers to go beyond price?
UXFighters // Madrid // September 2014
Data digging
UXFighters // Madrid // September 2014
500 calls
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014
Breakin’ limbs & sellin’ SIMs.
UXFighters // Madrid // September 2014
We imagined.
UXFighters // Madrid // September 2014
PURC
HAS
E
ON
BOAR
DIN
G
ACC
OU
NT
CO
SAS
GU
AYS
UXFighters // Madrid // September 2014
CO
SAS
GU
AYS
UXFighters // Madrid // September 2014
PURC
HAS
E
ON
BOAR
DIN
G
ACC
OU
NT
CO
SAS
GU
AYS
UXFighters // Madrid // September 2014
ACC
OU
NT
UXFighters // Madrid // September 2014
Loads of linkage SMS
UXFighters // Madrid // September 2014
New
SIM
Pac
ks
UXFighters // Madrid // September 2014
Form optimization
UXFighters // Madrid // September 2014
Not enough.
UXFighters // Madrid // September 2014
CX has to be bulletproof in a way user experience does not.
LESSON #2
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014
Declare a Jihad against complexity.
UXFighters // Madrid // September 2014
ON
BOAR
DIN
G
ACC
OU
NT
App
Dow
nloa
d
Acco
unt C
reat
ion
UXFighters // Madrid // September 2014
ALWAYS BRING BEER
#protip
UXFighters // Madrid // September 2014
ON
BOAR
DIN
G
ACC
OU
NT
App
Dow
nloa
d &
Acco
unt C
reat
ion
UXFighters // Madrid // September 2014
We know everything about this guy.
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014
It worked!
UXFighters // Madrid // September 2014
Onboarding made easy!
UXFighters // Madrid // September 2014
Pues eso.
UXFighters // Madrid // September 2014
2015?
UXFighters // Madrid // September 2014
¡Muchas gracias!digitalaltruist.com @digitalaltruist
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