mums in business july 16 2013

Des WalshSocial Media Strategist, Business Coach

& LinkedIn Specialist

Mums in BusinessJuly 2013

Disclaimer

This presentation is for information only, should not be taken as representing the official views of

LinkedIn and should not be construed as constituting business or financial advice.

Logos are copyright of the respective companies.

Des Walsh has no business connection with the LinkedIn Corporation.

Note: due to a last minute mixup of files (by me, Des) these slides were not actually used at the July 16

presentation – extemporised presentation!

How I Discovered the Power of LinkedIn

Purpose

Why LinkedIn?

What Value for Your Business?

What We'll Cover

6 point success plan Some basics Some advanced stuff 30 Day Linking Blitz Q & A

1. 100% professional profile

2. Optimise company page

3. Build your network strategically

4. Use Contacts page & Profiles for CRM

5. Give and get recommendations

6. Participate – Groups & updates

6 Point Success Plan

Professional Profile – 6 Basics

1. Professional Headline - customise

2. Professional photo

3. Summary – see following slide

4. Skills – see linkedin.com/skills

5. Customise web links & profile link

6. Use multimedia

Summary – 6 Points

1. Your ideal client's concerns

2. What you do

3. Your typical clients

4. Benefits your clients get

5. URL for more info

6. Add media

Skills & Expertise

For skills being searched for, see linkedin.com/skills

Skills Search

Company page

Company page – products &/or services

Network Strategy

create a network, not a collection

it's not about friends, it's business

you don't have to invite everyone

you don't have to accept every invitation

be personal (no boilerplate invitations)

participate (in sharing mode)

Grow your network strategically

Use Advanced Search

Inviting to connect

Remind

Flatter

Intrigue

All-new Contacts Page

All-new Contacts Page – Optional Views

Use Profile Options for CRM

Recommendations

easier to get when you give first

ask for the recommendation you want

wait till they know you before you ask!

Groups

Updates

Reminder – the 6 Point Plan

1. 100% professional profile

2. Optimise company page

3. Build your network strategically

4. Use Contacts page & Profiles for CRM

5. Give and get recommendations

6. Participate – Groups & updates

30 Day Linking Blitz

The 30 Day Linking Blitz is a collaborative project,

in which each participant commits to take action on

his/her LinkedIn presence and activity, over a 30

day period, so as to amplify our LinkedIn presence,

reach and influence.

#30dlb | http://30daylinkingblitz.com

Next Blitz starts Monday 12th August 2013

My LinkedIn Services

LinkedIn profile makeover

LinkedIn profile Done For You

Personal LinkedIn strategy

Company LinkedIn strategy

Corporate workshops

Details at http://deswalsh.com/linkedin

Contacting Des

Most of my social links at http://XeeMe.com/deswalsh

0413 089 355 | deswalsh@gmail.com

http://linkedin.com/in/deswalsh

LinkedIn services

http://deswalsh.com/linkedin

Linking Edge podcast

- http://linkingedge.com

Copyright stuff

All logos in this slide deck are copyright the respective owners. The

slide deck is copyright © Des Walsh 2013. Please ask Des -

deswalsh(at)gmail.com - if you wish to use it for other

audiences: permission will not be unreasonably withheld.

Image credit: Mermaid Beach, by Behzad K, via Flickr, CC BY 2.0